Marketing

Accounting Today and Best Companies Group have announced their list of the 2012 Best Accounting Firms to Work For, highlighting the top workplaces in the accounting profession.

Having a carefully designed social media policy in place isn’t only a matter of establishing standards for politeness; it’s necessary to legally protect your firm and its actions.

RedGear Technologies, developer of TaxWorks professional tax software, has partnered with marketer Business Owners Advantage to offer an automated expense tracking tool for taxpayers.

It used to be that only very large, successful companies could operate and compete globally. Today, companies of any size can take advantage of global opportunities.

IMGCAP(1)]Many view leadership, management and administration as synonymous, but there are primary differences. It is not unusual for firms to expect individuals to possess the skills required for each. However, an individual's unique abilities will determine whether they enjoy the responsibilities and are successful.

Partners are the culture in a professional service firm -- what they believe, what they reward, what they do, and how they do it determines what and how things get done.

Boy, did President Obama create a furor in a Roanoke, Va., speech in July, where he said, "If you have a business, you didn't build that. Somebody else made that happen."

Denver-based Top 100 firm Hein & Associates didn't want to be anyone's secret -- even a good one, as managing partner Brian Mandell-Rice had become accustomed to hearing from clients.

In my travels around the country, I hear many firms talk about being a “one-firm” firm.

If Shakespeare ever had a great Twitter writing tip, it would have to be, “Brevity is the soul of wit.”

Edward D. Warren has joined Smith Elliott Kearns & Co. LLC as director of marketing.

Tax and accounting solutions provider CCH Small Firm Services has launched a new resource center to help tax and accounting professionals improve their marketing and increase their knowledge of the field.

Accounting Today has announced the agenda of its third annual Growth & Profitability Summit, which will be held Oct. 28-30, 2012, in Boca Raton, Fla.

Professional services providers are not usually writers, and even those with great writing skills often don't have the time to dedicate to creating original articles or blog posts.

Join us at our 2012 Growth & Profitability Summit

I am frequently asked about the pros and cons of writing original content for blog posts and newsletter articles mainly, as opposed to purchasing canned articles from a content farm.

A new Web site offers taxpayers free access to answers from local tax professionals who pay to be listed in its search engine.

Joe Adams, managing partner and CEO of McGladrey, expects the firm to expand more in the Western part of the U.S. and into technology consulting areas such as cloud computing.

Joe Rotella, chief technical officer of Delphia Consulting, talks with Accounting Today senior editor Danielle Lee about how to measure the worth of an accounting firm's Web site.

When a business owner searches for an accountant, the choice is not so simple. Financial services—despite what some of your tax-only clients may believe—is far from a commodity. And in many cases, location and even price are immaterial. What, then, is the best way to acquire clients and improve client retention?