Marketing

Accounting firms with a burgeoning stable of small-business clients understand their need for attention -- to be both seen and heard.

In the engagement proposal process, the way a firm allocates time could be the difference between winning new business -- or losing out.

Get to know Darlene Finzer, Accounting Today's inaugural Accountant of the Month

Odds have now turned against those hoping that the health care law passed in 2010 will "just go away."

I have a confession to make: I love business cards. Let me explain.

Mike Braun, online marketing manager at BizActions, discusses how to make effective videos to attract business.

The multimedia site will share tips on how to minimize fraud risk and mitigate damage through podcasts, videos and webinars

Accounting firms are beginning to find answers to the question of how to measure and value their marketing and social media efforts.

A new Web site called the Accounting Practice Exchange aims to help accountants and tax preparers sell their practices.

Elite Rubin has joined UHY Advisors NY Inc. as director of marketing.

The American Institute of CPAs combined its Practitioners Symposium and TECH+ conference for the first time with the Association for Accounting Marketing’s annual AAM Summit this week in Las Vegas.

In the opening keynote address to the annual American Institute of CPAs’ Practitioners Symposium and TECH+ Conference and the 2012 Association for Accounting Marketing Summit, author and marketing expert Sally Hogshead urged attendees to focus their marketing efforts on what sets them apart, and to understand themselves better in order to fascinate their clients and prospects.

Accounting firms need to start paying more attention to their public image

Six TV shows every entrepreneur should watch.

Are your firm's partners building a bridge, or just welding girders together?

Top 100 Firm Postlethwaite & Netterville's Melissa Peroyea receives Health Care Leadership Award

No one understands your organization as well as you do -- which is why you have to help them navigate it.

Carr, Riggs & Ingram has created a new mobile Web site that provides smartphone users with access to the sections of the accounting firm’s Web site that are most often visited by mobile users.

With tax season finally over, you can see the light.

Cloud-based workflow management software provider XCM Solutions plans to re-launch its marketing Web site to commemorate its 10-year anniversary next week.