Marketing

If you're still a linkedin skeptic, or are just gathering connections and going no further, you're letting a powerful tool slip through your fingers.

Client newsletters are the most widely used, often abused, and hotly debated marketing tactic for CPA firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it's a worthwhile tool, or how to improve your current newsletter.

CCH president and CEO Karen Abramson discusses how accountants are growing their firms as they and their clients recover from the economic downturn, and how they are dealing with changing regulations and IFRS, as well as mobile technology, in an interview with Accounting Today editor-in-chief Daniel Hood.

Guests at the Meet the Editors dinner at Keens Steakhouse in New York give their assessments of the many opportunities available to accountants for growing their practices. Interviewees include Craig Walker of Xero, Kerri Gibson of CCH Small Firm Services, LeeAnn McNeill of ADP Small Business Services, Scott Fleszar of the Tax & Accounting business of Thomson Reuters and Dave Clarke of Kashoo.

A recent survey of CPA firms identified marketing and business development as among the most important management issues facing these establishments.

Check out the digital edition of the May 2013 issue of Accounting Today.

Accounting Today is in the midst of collecting submissions for its 2013 ranking of the Top Firms by AUM.

Figuring out the value of video

You need to protect your firm's online content

Math and marketing don't always have the most harmonious relationship, as marketers at accounting firms are well aware.

Spring is a time of optimism, so it's a great time for accounting firms to look for fresh opportunities to grow the business. Here are five ways accounting firms can "fertilize" their existing efforts in order to jumpstart their business and grow deeper, stronger roots with clients.

It's important to try new approaches to building your business

When you work in a professional services firm with different locations, different practice areas and different industries (not counting different deadlines and "busy seasons"), it is quite challenging to pull everyone together and focus on one vision for your firm.

Microsoft confirmed it is trying to establish a BPO program for accounting firms behind cloud versions of its Dynamics NAV and GP ERP products.

Rebecca Ryan of Next Generation Consulting discusses with Accounting Today senior editor Danielle Lee how one firm overcame its managers' reluctance to go to networking events and pass out business cards to bring in more clients.

You’ve got enough work to keep a marketer busy full-time and you can afford to hire one, but what’s the best option: hire somebody in-house or work with an outside firm?

In the midst of busy season, Philadelphia-based tax accountants Drucker & Scaccetti are taking a moment to enjoy the lighter side of taxes -- by hosting a special exhibit of great cartoons about taxes.

Choosing my new running shoes was easy. Why? Helpful online insight, way beyond catalog details of size and price, guided me to the best decision. It showed the colors available, side-by-side price comparisons and helpful reviews from others— the perfect combination of status, context and impact.

Find out what accounting firm switched to the feline marketing craze…

Spring is a time of optimism, so it’s a great time for accounting firms to look for fresh opportunities to grow the business. Here are five ways accounting firms can “fertilize” their existing efforts in order to jumpstart their business and grow deeper, stronger roots with clients.