Marketing

Management consultant and veteran VAR Terry Petrzelka answers some key questions on how today’s VARs differ from even just a few years ago and how they can and need to progress to remain in business.

When you need something done right -- whether it’s legal, medical or even automotive -- everyone knows that a specialist is better than a generalist.

Preparers share more of their favorite promotional tips

A holistic journey to an improved professional lifestyle

While firms today often have little choice but to engage in international business, the savvy ones have already made that big decision.

With its headquarters in the global hub of Miami, Berkowitz Pollack Brant is in the perfect spot to attract, attain and assist foreign and domestic clients who are ready to conduct business on an international level.

Big Four firm deloitte launched its new leadership Center for inclusion in early March with a celebration, informational sessions and tours of its deloitte University campus in Westlake, Texas, the epicenter for this renewed commitment to evolved diversity education.

Four firms share how they're managing their customer relationships

Being strong at home doesn't mean you never leave the house.

Zoho has released upgrades to its Web and mobile Zoho CRM product which include BCC Dropbox, an automatic BCC feature, and integration of MailMagnet, an email filtering function for mobile devices.

CollegeFrog’s National Meet the Firms Week, Deloitte’s exclusive arrangement with The WSJ and more…

The American Institute of CPAs’ Private Companies Practice Section released the results of its 2012 PCPS Succession Survey not long ago, and it provides us with data from nearly 1,000 firms across the U.S. on how they are dealing (or not) with succession.

Sage North America is looking to enhance its channel partner program by adding a product and company scoring initiative as well as a dedicated market development fund to help fuel partner marketing initiatives.

I recently had the interesting task of facilitating a group discussion on the topic of mentoring programs among representatives of CPA firms throughout the U.S. The participants were members of the Human Resources Practice Group of BKR International, an association that has more than 150 independent accounting and business advisory firms worldwide.

A new study has examined how buyers and clients go about selecting a professional services firm, including accounting and financial services firms.

In our last issue, we explored why it's better for accounting firms not to go online at all than to do it without a serious commitment; discussed how they should integrate all of their efforts; and offered some tips on tweeting. in this follow-up, we'll look at blogging, and protecting your firm's reputation online.

New memberships, Decosimo Corporate Finance expands its sell-side advisory practice and more…

Rob Ganjon, the new CEO at iLumen, explains how business intelligence is the next natural step in accountants' evolution.

It doesn’t matter if you are an accountant, attorney, banker, entrepreneur or in which business, company, industry or profession you toil.

The Indiana CPA Society has released a new study on what it sees as a growing trend toward “hyperspecialization” in the CPA profession.