Marketing

Your firm may be successful today, but everyone knows that success can be fleeting unless you’re continuously thinking ahead to identify and win the next client.

Tips and tactics for the new wave of digital tools

I had long suspected that there was a strong disconnect between CPA partners’ perceptions about practice growth initiatives and their actions and behavior.

The Association for Accounting Marketing will be hiring its first chief executive officer, representing the first staff hire for the national trade association.

David Weiner, CEO of Microsoft Dynamics partner UXC Eclipse USA, explains how being a technology consultant has changed drastically in the last 25 years and being a VAR is more about service than software than ever.

Software partner veteran Terry Petrzelka, now a valued advisor and consultant to vendors and resellers discusses the top concerns for accounting technology consultants in this monthly Q&A series.

Clients expect you to know about accounting. Impress them by showing you know about their field as well.

Social media is all about powerful communication tools

This Kentucky firm leads the way in serving the horse business

In the first part of a two-part series, we look at the value of joining an international firm network or association

I don’t know about you, but there’s nothing like blistering 90-degree days with high humidity and quick-forming violent afternoon thunderstorms to get your adrenaline going. Or going in the wrong direction.

Whether it’s locked in audit and tax preparation systems, time and billing records, or lying dormant in individual Excel files, there’s a huge amount of value in data residing in CPA firms’ information systems simply waiting to be mined and turned into profitability and growth.

Coaching and consulting firm PartnersCoach has introduced a Partner-Pipeline program that provides a developmental approach to building future leaders within accounting firms.

Acumatica has launched a campaign to add new reseller partners by mailing out a pair of “flip flop” sandals complete with a URL to the registration site for the company’s upcoming partner conference.

I read an article recently on AmEx OpenForum that I found profoundly disturbing. It seems that if you aren't happy in your job, you are not alone. In fact, you are in the majority!

Beth Wiener, partner-in-charge of the Alternative Investment Group at Marcum, sat down with Accounting Today’s managing editor Tamika Cody to share what she does to pave the way for rising female leaders in the accounting profession.

Most CPAs these days consider themselves the trusted advisor, yet few are clearly separating themselves from their competitors. iLumen chief executive Rob Ganjon explains how practitioners can look to current tools to help make that distinction.

Paul Dunn, chairman of the business giving organization Buy1GIVE1 and founder of Results Accountants' Systems, discusses with Accounting Today senior Danielle Lee how firms can motivate their leaders and set a mission that inspires them and their clients.

Paul Dunn, chairman of the business giving organization Buy1GIVE1 and founder of Results Accountants' Systems and the Accountants' Boot Camp process, talks with Accounting Today senior editor Danielle Lee at the Practitioners Symposium and Tech+ Conference about how firms can create an inspiring environment that attracts managers, staff and clients to join the business.

There are two ways into the future: one step at a time, and in giant leaps.