Marketing

Jody Padar of New Vision CPA Group talks about how the old firm model can grow into a fresh new firm model against the backdrop of Yosemite National Park, during the Sage Listens Tour.

Deloitte said Monday it has acquired substantially all of the assets of Banyan Branch, a digital and social media agency, bringing the accounting and consulting firm into the online advertising and marketing business.

Accounting Today began its annual three-day Growth & Profitability Summit in Orlando, Fla., on Sunday with a pair of insightful keynote speeches by Krista McMasters, CEO of McMasters Consulting and former CEO of top-ranked CPA firm Clifton Gunderson, and Jay Nisberg, president of the consulting firm Jay Nisberg & Associates, with both speakers highlighting the changing dynamics of managing an accounting firm and CPA practice.

Some accounting industry watchers warn business owners against relying on their CPAs for business advice, but many owners are apparently ignoring the advice.

BeachFleischman chief marketing officer Eric Majchrzak discusses some of the biggest challenges that marketers for accounting firms are facing, in an interview with Accounting Today senior editor Danielle Lee.

Social media strategist Adrian Dayton and BeachFleischman chief marketing officer Eric Majchrzak talk about how firms need to schedule time for their marketing efforts and how to measure the impact, in an interview with Accounting Today senior editor Danielle Lee.

Social media strategist Adrian Dayton and BeachFleischman PC chief marketing officer Eric Majchrzak discuss how accounting firms and other professional services firms can use LinkedIn, Google+ and other social networks to market their offerings to potential clients, and use search engine optimization to showcase their content, in an interview with Accounting Today senior editor Danielle Lee.

Ernst & Young reported Tuesday that its fiscal year 2013 global revenue reached $25.8 billion, the fastest growth in five years, indicating the firm has bounced back since the financial crisis.

I don’t think I would be going too far out on a limb to say that the vast majority of accountants did not become accountants so they could get into marketing or sales.

Jody Padar of New Vision CPA Group and Jennifer Warawa of Sage North America feel the heat of Death Valley and Furnace Creek as they travel across the Nevada desert on the Sage Listens Tour RV and they liken it to the knowledge that CPAs need to share about practice management.

With the opening of health insurance exchanges and marketplaces this week under the Affordable Care Act, accountants and other professional service providers are being urged to pursue doctor’s offices as clients, especially as the prognosis for their financial health is expected to remain positive.

Grant Thornton LLP has achieved an all-time high annual revenue mark for the U.S. member firm of Grant Thornton International, with $1.274 billion in revenue generated in fiscal year 2013, up 5 percent from the previous year.

Armanino managing partner Andy Armanino discusses how a "firm of the future" can leverage deeper relationships with business clients to help them grow and achieve more.

New sources for feeding your firm's Web site

Income per equity partner at the nation’s CPA firms jumped 5.5 percent in 2012, climbing to $386,000, according to the recently released 2013 Rosenberg MAP Survey.

Income per equity partner at the nation’s CPA firms jumped 5.5 percent in 2012, climbing to $386,000, according to the recently released 2013 Rosenberg MAP Survey.

Jackie Oneto, the first female managing partner at Gelman, Rosenberg & Freedman, sat down with Accounting Today to discuss the main hurdle hindering women in attaining leadership roles in the profession, and how to block out the background noise of people who say that they can’t conquer their goals.

Software partner veteran Terry Petrzelka explores the trend of CPAs moving, or considering the move into technology consulting, as well as why some top VARs have not yet expanded their offerings.

U.S. Wealth Management CEO John Napolitano talks with Accounting Today editor-in-chief Daniel Hood about how accounting firms can build their financial planning practices and become successful at offering some nontraditional services to clients.

Check out the digital edition of the September 2013 issue of Accounting Today.