Marketing

Some new things to try in the New Year

Don't let what you're afraid of determine your strategy

5 tips for maintaining your prospect pipeline

Art Kuesel of Kuesel Consulting discusses the top three marketing trends in the accounting profession in an interview with Accounting Today managing editor Tamika Cody at the Growth & Profitability Summit in Orlando.

Lateral hiring of partners and leaders by accounting firms from competing accounting firms is on the rise, according to a new study.

By definition a pacesetter is not following a trend, they are setting an example and this year’s crop of Technology Pacesetters in the field of accounting-related software consulting are representative of where the profession is moving.

Angie Grissom, president of The Rainmaker Companies, talks about how accounting firms can be more like successful rock bands, in an interview with managing editor Tamika Cody during Accounting Today's Growth & Profitability Summit in Orlando.

I am consistently surprised by CPA firms’ lack of process when it comes to obtaining new clients.

The average accounting firm spends 2-5 percent of its gross revenues on marketing (excluding salaries), according to an ongoing survey.

Thought leadership requires an investment of time, resources, and the right professionals

Anchin, Block & Anchin knows a thing or two about good eats. The New York-based Top 100 Firm always had a hand in the food and beverage industry, but it really started to stir things up when it decided to cater to the niche sector.

A roundup of practice management-related news

10 easy ways to get more clients

Gale Crosley has five questions you should ask before a firm merger

Accounting firm management consultant Jay Nisberg explains how CPA firms can survive and progress to the next level of growth, in an interview with managing editor Tamika Cody, during Accounting Today's Growth & Profitability Summit in Orlando.

At this point, most companies and even accounting firms have a profile on some sort of review site like Yelp, CitySearch or Google Local.

This month, software vendor partner veteran Terry Petrzelka looks at where smaller consulting firms fit into a rapidly changing publisher/partner world, where their future lays, as well as how firms of all sizes may better use social media.

Accounting firm technology “pioneers” can generate higher profits and revenue, according to a new study by CCH.

Finagraph CEO James Walter discusses how the improved customer satisfaction from new forms of customer-facing technology positions an accountant as a trusted advisor and can significantly increase client engagement and revenue.

Jennifer Warawa of Sage North America and Jody Padar of New Vision CPA Group discuss the beauty of the accounting profession against the beautiful backdrop of Yosemite National Park during a stop on the Sage Listens tour.