Marketing

The Association for Accounting Marketing has named a new CEO, Jayla Boire, a marketing consultant, to run the organization after a long search process.

Accounting Today is issuing a Final Call for speakers for its second annual Accounting Technology Forum.

After watching a weekend of football, it is obvious how important the fundamentals are to success. The teams that rely on the big play are inconsistent. Basic blocking and tackling aren’t that interesting, but without them, they will prevent teams from winning. The same is true with your performance as a professional accountant.

From my observation there appears to be a major vision problem with CPA firms: no formal strategic plan for growth other than mergers and acquisitions.

Everyone focuses on the differences between generations -- but there are also useful similarities

The leading firms in wealth management carefully strategize their success.

There's one sure way to know what your competitors are doing: Ask them.

The options for online video for businesses are growing by leaps and bounds

If your goal is to beat out the competition, there's really only one way to know for sure how you're doing, and that's by marking your progress toward the finish line relative to the other racers.

Many firms are interested in inbound marketing, but most are unclear about how it works.

Tax and accounting product provider Tenenz Inc. has launched a new digital newsletter service for firms using its new Client Centric Communication tool.

’Tis the time of year when children daydream of possibilities. And, if you have ever seen a letter to Santa written by a seven-year-old, you know that the little ones often swing for the fences.

Accounting firms need to recognize the important differences between “client satisfaction” and “client loyalty,” according to a new whitepaper.

Accounting Today is in the midst of compiling its annual lists of the Top 100 Firms and Regional Leaders, and is looking for more top-notch accounting firms to consider.

Mark Twain once said, “The report of my death was an exaggeration,” upon learning that a newspaper carried his obituary. Talk about a bad way to start your day!

Launching a payroll practice does not have to be overwhelming, in fact if the right business model is adopted, starting a payroll venture can happen faster than one might think…and with far less stress.

Top 100 Firm Eide Bailly has launched the Eide Bailly Private Exchange, a private insurance exchange that offers businesses an alternative for health care coverage.

BAASS Business Solutions Inc. has formed a strategic alliance with Southeast Computer Solutions Inc., designed primarily to aid growth in its Sage ERP X3 business.

Ed Mendlowitz, a partner at WithumSmith+Brown, discusses how small CPA firms can benefit from conferences like Accounting Today's recent Growth & Profitability Summit in Orlando, in an interview with managing editor Tamika Cody.

Social media, the cloud and value pricing can help you advance