Marketing

Pricing, billing and collecting fees for services are how accountants earn their livings.

With the housing industry finally recovering from the Great Recession, revenue growth at construction companies makes them prime candidates for accounting services.

The 5 W's of training your staff to communicate your firm's legend

A roundup of recent accounting firm mergers and acquisitions

The question becomes: How can I make more money while working less (or the same number of) hours?

Move beyond buildings and borders to serve the world

Taking your inbound marketing to the next level

Quite often in a CPA firm, the term “manager” gets lost in the shuffle of accountability.

How many times have you heard someone say, “Mind your own business?” For accountants, especially in these economic times, that just may be sage advice.

Nearly three-quarters of accounting firms say they are thriving or growing, according to a new survey by L. Harris Partners, the fifth consecutive year that firms responding to the annual survey reported that their overall condition has improved.

With over 2.6 billion local searches performed monthly and that number growing by more than 50 percent each year, according to Small Business Community, it is more important than ever to focus on your accounting firm’s online presence.

The Association for Accounting Marketing has opened registration for the 2014 AAM Summit.

If you want your content to make a direct hit on your target market, aim with precision.

As a young accountant, I remember asking a manager how to make more money in public accounting.

Milligan & Co. offers a model for the firm of the future

Three firms showcase how they are becoming more social

Business strategy means a lot to firms nowadays. Growth from new clients is stagnant at best at many firms these days. Your main initiative is to fend off the constant raiding of your customer base by smaller firms offering lower prices, or larger firms soliciting your partner base to join them and bring their clients with them.

Since the economic crash some CPA firms have managed to double in size, increase their customer base and open new offices by utilizing data to understand their customers’ needs and adopting new technologies to create innovative offerings.

The fact remains that when CPAs and accountants hear the word “sales,” they tend to run away as fast as possible yet when providers and vendors to the profession hear the same word, they see opportunities to meet their monthly or quarterly quotas.

For many accountants, whether they're sole proprietors or managing partners at top 100 firms, managing the marketing efforts of their firm seems like a tricky proposition.