Marketing

Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?”

Thomson Reuters has released a tax act overview and monthly client marketing newsletter focused on the Affordable Care Act that tax, accounting and employee benefits firms can provide to clients, prospects and other contacts.

The Association for Accounting Marketing and Hinge Research Institute have released a study that examines overall marketing spending at accounting firms, including compensation for marketing staff, the top five spending categories, and detailed budget breakdowns by firm size and market location.

“Failure” is a word that has a definite negative connotation in the vocabulary of a managing partner or CEO, but in the new concept of leadership management a collaborative failure should not be observed as a bad occurrence.

If you have been reading these Art of Accounting articles, you probably know some of my early work history, but I will reiterate it here and complete it.

Service line diversification might be on your mind – and it should be.

Accounting firm marketers may finally start coming into their own

Many accounting firms go through ups and downs with their marketing and business development efforts.

Every accountant who wants to thrive, or at least survive in the ultra-competitive economy of today, must make sure that they take all the necessary steps to achieve maximum efficiency in all areas.

In my previous article, I discussed mandatory CPE. Today I am writing about non-mandatory courses: those covering practice management.

Gale Crosley of Crosley + Company discusses the practice areas and international opportunities that firms often overlook in trying to grow, in an interview with Accounting Today editor-in-chief Daniel Hood.

Four firms share their experiences with CRM systems

Gale Crosley of Crosley + Company talks about the different ways accounting firms are growing by moving away from a book-of-business strategy to a leader-driven and specialist approach, in an interview with Accounting Today editor-in-chief Daniel Hood.

I remember hearing a story recently about a worldwide relief agency that wanted to expand the vision and thinking of a third-world leader.

This is not about JFK. When he was nominated at the 1960 Democratic Convention, his acceptance speech was preceded with an introduction by Chester Bowes narrating a film about Kennedy’s life and achievements.

Almost everyone uses Facebook to connect with friends and family. And YouTube is the place for sharing and watching videos. Great for fun, but not for real work. Have you ever considered bringing people together “socially” like YouTube or Facebook—but for getting work done, instead of avoiding it?

The sales process of many professional advisors is flawed.

Accounting Today is looking for speakers for its upcoming annual Growth & Profitability Summit.

The Private Companies Practice Section of the American Institute of CPAs recently issued its annual Top Issues Diagnostic Report. For the fifth consecutive year, owner/partner accountability and unity has been cited among the top two issues for CPA firms comprising more than 21 professionals.

H&R Block has launched a series of YouTube music videos featuring various musicians singing about the excitement of getting a tax refund.