Marketing

Turning dangling proposals into winners

AccountantsWorld has redesigned Website Relief, the company’s cloud-based software for helping accounting firms create websites and virtual offices.

Honkamp Krueger & Co., an Iowa accounting firm, has been running a hilarious series of radio ads and Internet videos spoofing the Dos Equis “Most Interesting Man in the World” ad campaign.

Accounting, tax preparation, bookkeeping and payroll services are collectively amongst the most profitable industries, according to Sageworks, a provider of financial information on privately held companies.

In an increasingly competitive environment, CPA firms are hard pressed to focus on strategies around client retention.

I hear this question all the time from clients.

You're not too boring for Twitter

What to do when a prospect isn't convinced

SocialCPAs, a group that aims to help accounting professionals with social media, has re-launched its annual survey on social media use.

New York accounting and business advisory firm Margolin, Winer & Evens recently launched an Instagram account at the annual company picnic.

Thomson Reuters has released the 2014-2015 edition of its Tax Planning Guide, which accountants and tax professionals can distribute to their clients and prospects.

The Association for Accounting Marketing has announced its board of directors and president for the term beginning July 1.

Roughly one in three clients uses multiple accounting firms to meet all of their needs, according to a recent survey by consulting firm L. Harris Partners.

BKR International hosted a panel of some of the best accounting marketers in the country in conjunction with the Association for Accounting Marketing Annual Summit in Austin, Texas. Putting their smart brains together, they agreed on 10 best practices for building the reputation and visibility of accounting firms in a high technology, but still high touch industry.

The average accounting firm is spending less on its marketing than it should, according to a recent survey.

Many accounting firms believe that in order to generate as much business as possible, they must be generalists.

Accounting firms are trying to adapt to -- and with -- platforms like LinkedIn, Facebook and Twitter

Three ways to generate more leads after April 15

The Association for Accounting Marketing has handed out 43 awards for marketing achievement to accounting firms and their marketing employees.

Thomson Reuters has released a pair of new client marketing newsletters for CPA firms seeking to grow their accounting, auditing and international tax practices.