Marketing

The leader of a prominent African American CPA firm in Miami has decided to rename his firm and sharpen his focus on consulting services.

An astute observer of human nature once stated, “People don’t care how much you know until they know how much you care.”

Here’s a scenario that occurs in too many firms. Does it sound familiar to you?

Business clients see their accountant as a trusted resource with the knowledge and expertise to help them improve their business and avoid pitfalls.

As a manager at a CPA firm, I am constantly looking to expand my network in search of developing new opportunities for my firm.

Creating a Chief Growth Officer or Chief Marketing Officer position is the trend among larger professional services firms today. It’s a good idea for yours, too.

Close your eyes and imagine a young child—two or three years old perhaps. Opinionated, loud, brave, obnoxious, sensitive, thoughtful, uncouth, stubborn, covered in mud, scratches, and Sharpie marks, this child can be the best sales teacher you will ever have.

A new podcast series aims to help small accounting firms grow.

Tractor Supply has been one of the fastest-growing retailers in the U.S. for several years running, and it owes much of its success to one thing: It specializes in serving a particular group of customers, and it primarily sells products those customers want.

The risk for your firm of not being involved is too high

Tips to help professionals stand out (in a good way)

One time I received a call with a referral from another professional that was an adversary in a contentious deal on which I represented a client. I thanked him but expressed surprise since we seemed to always be at each other’s throats.

Is your firm experiencing double-digit organic growth year after year? If so, you have achieved something that almost every firm in the country would love to emulate. If you answered no, you might be underachieving—and the most important question is why.

Last year marked the third consecutive year of increases in CPA firm revenue since the recession, with firms posting a 6.7 percent revenue increase, up from 5.4 percent in the previous year, according to the latest results from the Rosenberg Survey.

Networking is one of the simplest tools you can use to maximize your accounting firm’s business opportunities and increase your connections with potential clients.

Mark Vorsatz, CEO of the recently renamed Andersen Tax, wants to clear up some of the misconceptions about the namesake for his firm, Arthur Andersen, and why he decided to change the name from WTAS.

It is a constant battle: CPA vs. marketer, CPAs vs. development of a “sphere of influence,” CPAs vs. the “30-second elevator pitch,” CPAs vs. networking events. And the ultimate three-way battle of CPA vs. billable hour vs. business development.

Accounting Today has announced the 2014 Best Accounting Firms to Work For.

A San Francisco tax firm founded by a group of former Arthur Andersen partners has taken the questionable step this week of renaming its firm from WTAS to Andersen Tax.

You and two of your colleagues are returning from the firm’s annual partner retreat. You thought there were good discussions and everyone agreed on a few decisions that will really move the firm forward. You ask the others in your car what they thought. One speaks up.