Marketing

We should really be calling it ‘social business’

In my profession, I have always believed we were not on the cutting edge of marketing.

Managing your own accounting practice is a gratifying and fulfilling experience, especially if you’ve worked many years to make that dream a reality.

Andrea Parness of A Parness Company CPA talks about how accountants can build better sites, in a video interview with Accounting Today editor-in-chief Dan Hood.

More than 75 percent of accounting firms cited revenue growth as the primary purpose of their marketing efforts, according to a new study of professional services marketing.

I testified two times before the House Ways and Means Committee, in June 1980 and June 1985.

Working with accounting professionals, a common challenge we often encounter is a CPA’s inability to secure an engagement and their frustration of not understanding why this happens. Analyzing these situations has led us to uncover that one of the main reasons for not securing an engagement is a fear of climbing!

It has become pretty popular for law firms and medical doctors to advertise in group ads in magazine supplements.

Check out the digital edition of the July 2015 issue of Accounting Today.

A number of single actions or happenings helped spur great success for me. There have been many, but here are some of the top ones that come to mind.

A slideshow of innovative social media from the accounting profession

8 examples of innovative social media from the accounting profession

By taking the time to plan for next year’s tax season during the off-season, you will be more prepared, more capable, and less frantic.

As China grows as a world leader, more and more Chinese businesses and individuals are looking for CPAs who are familiar with taxes in both the U.S. and China.

A CPA faces the toughest presentation of his career

In 1998 I read that Andersen Consulting would be spending $100 million to brand their company. This seemed unusual for a few reasons.

The months immediately following the end of tax season are strategically important. Management allows their focus to briefly turn inward, as opportunities for organizational improvement take center stage.

The things you think set your firm apart, don't

Marketing your valuation business is more important than ever.

If you are a partner or manager in a small to midsize public accounting firm, you have undoubtedly faced the quandary of whether to spend more time on marketing or billable hours.