Marketing

Gale Crosley offers a powerful tool for accountants to explore new markets

There are accountants who only do accounting and accountants who also do other things such as selling financial products and doing deals with the client. There is nothing wrong with this, but with some very minor exceptions, I never did the other things.

As a leader in an accounting firm, get away from the forest to see the trees.

Why does any business owner become your client?

A three-step plan to build a specialty focus

August Aquila and Angie Grissom argue the pros and cons of social media

Tax season is finally over. For many, now is a time for some relaxation before ramping back up for summer work.

The Association for Accounting Marketing plans to launch a Business Development Community at its annual conference in June to bring together business developers from various accounting firms.

The National Association of State Boards of Accountancy announced that CPAverify.org, its national registry of CPAs, has now integrated data from its 50th state board.

When it comes to social media communications, it’s not why or when…it’s how and where.

KPMG has launched an advertising campaign featuring championship golfers Phil Mickelson and Stacy Lewis, centered around the advancement, development and empowerment of women in business and the sport of golf.

The accounting profession is facing a period of upheaval as Baby Boomers retire and firms experience mergers and leadership shifts, according to a new report.

Tax season has always been the best time of the year for me to get new business. The reason is that there is much less competition.

Why many marketing departments are in the red

New regulatory requirements, expanded service offerings and increasing fees have improved sales and margins for accounting professionals.

I have been fortunate to have opportunities that helped me grow and have a great fun-filled career.

After I began writing regularly for financial and business publications like Boardroom Reports and my firm’s own newsletter, that opened many doors, but the opportunities needed to be actively pursued.

Last week I wrote about publishing a firm newsletter and the opportunities it opened for me. However, I really became a published author when I met Martin Edelston, the founder of Boardroom Reports and Bottom Line/Personal.

Every firm has markets in which they focus with products and services. These entities (a firm, its markets, products and services) all begin in an Emerging quadrant, and then as they become a more stabilized entity, they move into a Growth quadrant, and over a period of growth they then move to the Maturing quadrant, and finally they move to the Aging quadrant, where they pass away.

I reached a stage in my career when I thought it was important to write articles. I wrote quite a few and sent them to editors, only to have them rejected. The nice ones wrote back a rejection. The not so nice never bothered to respond at all.