Marketing

How many times does your target audience need to be exposed to a message before it triggers a response?

Many colleagues and clients get tangled in the daily merry-go-round that consumes much of their time while pushing aside creative, innovative and big picture thinking about their business, how they got there and where they are going.

When you start marketing your firm using a variety of marketing tactics at once, you will soon realize that all leads are not to be treated equally.

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in.

Peter Weitsen and I started our practice, MendlowitzWeitsen LLP, on July 1, 1988. My life has been enriched every moment of our partnership, which continues even now as part of WithumSmith+Brown, PC.

Respondents to the survey, conducted by the Association for Accounting Marketing, CPA Trendlines and Capstone Marketing, were generally optimistic about their profession.

Marketing success, or success in any endeavor, does not just appear. It needs deliberate planning and execution.

One thing I am good at is leveraging something I did.

The wealth management firm is changing its name and leadership structure to reflect its relationship with Wipfli, effective June 1.

Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

The names of more than 220 member firms will be changing as part of the latest rebranding.

Do you see the gleam of understanding and interest in the eyes of your listeners when you tell them about your services? Or do they just stand there, numb and uncomprehending, wishing they were somewhere else?

The workshops, led by consultant Danetha Doe, will focus on how branding is the top way accountants can stay ahead of the curve.

How can marketing teams ensure their firms’ websites effectively generate leads and provide useful information for clients?

When it comes to the extremely important business of selling professional services, why do we often choose to shun goal setting?

The accounting profession is undergoing seismic changes. How can a firm thrive in such an uncertain environment?