Marketing

There are things more powerful than relationships when it comes to driving referrals.

Technology is seen as a solution for time management, labor shortages, communication and collaboration. Accounting firms are no exception.

As the tax debate hits its latest crescendo in Washington, TV ads trying to influence the biggest rewrite of the code in three decades have increasingly targeted states with wavering Republicans, including Wisconsin and Maine.

Online sales across Thanksgiving, Black Friday and Cyber Monday in 2017 blew away previous years’ revenues for the same period. That’s good news for American businesses, and an important wakeup call for accountants and other professional service firms.

While an RFP does have the benefit of forcing your firm to think through its needs, at least superficially, there’s no guarantee that you are asking the right questions.

Brand research can help you determine where you’re creating value and what’s most important to potential clients.

The Top 100 Firm will resume the identity of one of its predecessor firms.

A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

Five steps for letting small-business clients know about the new rules that could save them significant sums.

To be successful, a professional services firm needs to go where the money is.

In the accounting profession, the “product” isn’t always tangible.

It's the easiest way to get new business, but it requires a little work.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.

No successful accounting firm should attempt to grow their business without a solid sales and marketing strategy. Here are some tips from Lee Frederiksen, managing partner of Hinge.

Calculating ROI on a firm’s efforts starts with picking the appropriate statistics.

Deloitte has acquired Acne, a Swedish creative agency that designs marketing and advertising campaigns for companies such as Ikea, H&M, Spotify, Telenor and Max in Europe.

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.

Practitioners’ reviews are mixed on the popular service.

Every business owner knows that a social media strategy is necessary to remain relevant in today’s digital world. However, not everyone knows how to effectively use social media to listen to your clients and manage your firm’s reputation.

Without these four, a firm is likely to squander opportunities to gain new clients, impede its client retention efforts, and diminish its brand authority.