Marketing

Mapping the talent hunt; what taxpayers don't know; new blog on the block; and other highlights from our favorite tax bloggers.

AAM Hall of Famers August Aquila and Kristen Lewis examine the rise of marketing as a professional function in accounting firm -- and look ahead to where it's going.

If you don't think clients and prospective clients are checking out your Google reviews, think again.

Ahead of Tax Day, annual return filings consume a lot of attention, but advisors and other experts say they pose opportunities for growth and savings as well.

How do we expect more people to join the accounting profession if we don't brand it properly?

The software developer says the line reflects its commitment to providing small businesses and their advisors with the tools, insights, and connections they need.

The Association for Accounting Marketing is accepting nominations for its annual awards, including its new Business Developer of the Year award.

As firms grow, they need to move their sales pipeline from inside their head into a more formal process, says Sarah Dobek of Inovautus Consulting.

Creating unique, clear and meaningful names for your offerings sets your firm apart from competitors and communicates value more effectively to clients.

Niching down your CAS practice makes marketing easier … and more effective.

SafeSend announced the rebrand of SafeSend Suite to SafeSend One, which now features the new Next Gen Gather AI solution to help professionals gather client documents.

Cross-selling is the lifeblood of every professional services firm, but it's also the bane of accounting firm partners.

What clients like to believe; Tax Court fun; auditing REITs; and other highlights from our favorite tax bloggers.

Optimizing your presence online can maximize the reach of your client advisory services practice — and all your other practices, as well.

Podcasting is the new blogging. Everyone's doing it, and you should, too, right? Not so fast.

Starting a podcast is an investment, but it also has a very high potential upside for accountants.

A new Hinge study details the marketing tactics of high-growth accounting firms.

The Federal Trade Commission issued an order forbidding Intuit from describing its TurboTax software as free in any of its promotional materials unless the product is free for everyone.

You may have plenty of work, but is it the right kind of work?

Accounting firms have untapped potential in their existing client base that can help them reach their growth KPIs.