Marketing

Having a large number of positive reviews can often make the difference between winning new clients or not.

Very few firms are asking themselves how they can make sure their client service associates are doing the very best job they can.

Right Networks, an accounting-centered cloud solutions provider, has changed its name to Rightworks.

For accounting firms to scale, they need to build a stronger infrastructure of professional HR, marketing, IT and other support systems, explains Rachel Anevski.

Whether you're exhibiting or attending, here are four tips for making the most out of events.

Good marketing ideas do not wither with age.

A look at the strengths, weaknesses, opportunities and threats of tools like ChatGPT in promoting professional services.

Intuit plans to appeal a recent legal decision which ruled that the company cannot claim TurboTax, which it owns, is "free."

Your efforts in this area are the essential driver for sustained success in your practice.

Get involved in your clients' industries, professional societies and charitable organizations, and write and make presentations to become recognized as a mover, doer and expert.

Four reasons it makes sense to have your marketers help with finding new talent.

The first step is to take a step back and answer some important questions about your practice.

The clawback; in acquisitions, like likes like; marketing for preparers; and other highlights from our favorite tax bloggers.

While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.

Smaller accounting firms have been enthusiastic in experimenting with ChatGPT but so far are hesitating to put it towards serious client work.

When properly tuned and integrated, these are powerful engines that can accelerate and drive an accounting firm's journey from survive to transform to thrive.

Over eight out of 10 firms are offering nontraditional services, according to a new study, and the most successful are posting an average annual growth rate of 29%.

The Association for Accounting Marketing presented a group of individuals and firms with its annual awards.

The site offers an opportunity to connect with over 199 million users in the U.S. and 900 million worldwide. But in a crowd that big, how does one accountant or one firm stand out?

Plus, GBS Tax and Bookkeeping rebrands as Cleer Tax and Bookkeeping; ITA looks for new president; and other news from the accounting tech world.