Marketing

iPro One and American Business have teamed up to offer insurance products that wealth management advisors at CPA firms can market to their clients.

Accounting firm WithumSmith+Brown has introduced a new consulting service to help businesses deal with the troubled economy.

I have visited many reception areas of professional service firms, had close interaction with hundred and hundreds of accountants, and am constantly exchanging business cards. At these times, being a reporter, I am always observing. I also more often than I would expect notice something that bothers me.

CPA firm Cottrill Arbutina Professional Services has acquired an eight-person tax and audit group from S.R. Snodgrass, expanding its reach in Western Pennsylvania and its auto dealership client base.

Got a new marketing superstar in your firm you want to recognize? Are they the type to push up their sleeves and get down in the trenches? Have their achievements caused heads to turn? If so, he/she could be the next Association for Accounting Marketing’s Annual Rookie of the Year.

Got a new marketing superstar in your firm you want to recognize? Are they the type to push up their sleeves and get down in the trenches? Have their achievements caused heads to turn? If so, he/she could be the next Association for Accounting Marketing’s Annual Rookie of the Year.

The American Institute of CPAs' business subsidiary CPA2Biz has signed a deal with Google to offer Google AdWords as a way for accounting firms to market and promote their services via local paid search ads.

Rand & Associates has launched a program aimed at helping small businesses weather the financial crisis.

Reilly, Penner & Benton said it has merged with another Wisconsin accounting firm, Ragsdale, Spitz & Reuschlein.

Accounting firm I.A. Rozen & Associates is searching for the "The Last Baby Born in 2008" as a way to call attention to year-end tax deductions for families.

H.D. Vest Financial Services is offering remote check scanning and depositing services to its network of financial planning advisors.

ADP has beefed up its RUN payroll service for accountants who process payroll for their small business clients, adding new security and data entry features and more payment options.

Accounting firm J.H. Cohn has formed a Client Economic Recovery Team to advise financial institutions and public companies affected by the financial crisis.

Accounting firms plan to continue growing through client specialization, joining networks and other strategies, according to a new survey.

Accounting firm Eide Bailly has expanded by combining with three other practices: Gordon, Hughes & Banks; Keller, Young & Grover; and Magee, Rausch & Shelton.

It might seem strange, pairing the phrase “love fest” with the AICPA Fall Council meeting, but I tell you, the lovely and heartfelt moments were flowing as freely as the wine and margaritas at the opening reception.

“An emperor of a prosperous city who cares more about clothes than military pursuits or entertainment hires two swindlers who promise him the finest suit of clothes from the most beautiful cloth. This cloth, they tell him, is invisible to anyone who was either stupid or unfit for his position. The Emperor cannot see the (non-existent) cloth, but pretends that he can for fear of appearing stupid; his ministers do the same. When the swindlers report that the suit is finished, they dress him in mime. (acting out a story through body motions, without use of speech—Ed.) The emperor then goes on a procession through the capital showing off his new ‘clothes.’ During the course of the procession, a small child cries out, ‘But he has nothing on!’ The crowd realizes the child is telling the truth. The Emperor, however, holds his head high and continues the procession.”

“As the financial crisis on Wall Street unfolds with intense media coverage, we are losing sight of another crisis: more than a million families across the United States will face foreclosure in the next six months as the last of the subprime mortgages contracted in 2006 and early 2007 reset. Accelerating job losses and low wages aggravate the lives of tens of millions of families. In the rush to focus on Wall Street, these are the families whose lives must not be forgotten.”

The Association for Accounting Marketing is calling for nominees for its Rookie of the Year Award.

The Internal Revenue Service has recently added a page to its Web site for the self-employed. I sure could’ve used that when I was a freelance writer, even though there was no Internet then.