Marketing

In "The Graduate," A family friend utters one word, "Plastics," to Dustin Hoffman at his graduation party. Let’s fast forward some thirty–plus years later and understand that Benjamin Braddock, Dustin’s character, is now a Baby Boomer, and let’s make a healthy substitute for the word “plastic” and update that conversation to: “I just want to say one word to you ... just one word." says Mr. McGuire "Yes, sir."--Ben "Are you listening?"--Mr.McGuire "Yes, sir. I am."--Ben "Sugar-free."--Mr. McGuire Let me explain the reasoning for the change. In the exhibit area at the last annual conference of the Association for Accounting Marketing in San Diego, I stopped by a booth to talk to a representative of a business development company that has and continues to impress me. I had met the individual before, so we struck up an easy-going conversation of how the conference was going for each of us. As I left, he reached to give me a tin of mints with the company’s name printed on it. I refused it I told him the tin, unlike an offer of a piece of candy, was a great idea, as every time you take the tin out of your pocket for a mint, you are reminded about the company. He beamed as I spoke and explained that he came up with the idea of imprinted tins, and then convinced his CEO to approve the expenditure even though it cost considerably more than simply having out a bowl of sour balls. I suggested that his company’s next order should include tins of sugar-free mints, explaining that his company’s target was primarily the managing partners of firms (those that would approve using his company), and like me are probably Baby-Boomers, many of whom aren’t supposed to eat sugar as they are diabetic or pre-diabetic. If you want to see my theory in action, come to Atlantic City with me the next time I go. The busiest casinos are those that have a substantial sugar-free dessert section at their buffets and offer many sugar-free dessert choices at their restaurants, thereby appealing to and drawing those with the most disposable income and wealth, the same Baby Boomers. Column dedication: To GH.

With the credit markets tightening, a majority of the 688 CFOs and senior comptrollers surveyed by Grant Thornton see the cost of credit increasing for their companies, and the availability of credit decreasing.

McGladrey & Pullen's Jacksonville, Fla., office has been chosen to provide audit services for the Jacksonville Transportation Authority.

Fees and partner income grew at CPA firms last year, but the declining economy is likely to take a toll this year, according to a new survey.

The issuance of the so-called Final Report of the Advisory Committee on the Auditing Profession to the U.S. Department proves conclusively to me that many of the powers that be need to gain a better understanding of transparency. It isn’t what’s in the massive document that tells me this, but it is what is specifically left out of both the document and the press release announcing the report’s approval.

iPro One said it has acquired a minority ownership interest in Tegra Financial Partners, an affiliate of the Georgia accounting firm Habif, Arogeti & Wynne.

Harper, Van Scoik & Co. is merging with Carr, Riggs & Ingram, the fourth largest accounting firm in the Southeast, expanding the combined firms' services in the Tampa Bay area.

The marketing services division of the Second City comedy troupe has been enlisted by accounting firm network PKF to teach its members how to use humor to improve their marketing.

“A rock is a rock.

Do you know how much longer your firm’s partners want to work?

A tax practitioner has teamed up with a software engineer to create a new tax prep program aimed at preparers who service Spanish-speaking taxpayers, especially undocumented immigrants who are ready to begin filing tax returns.Latino Tax Software’s MultiTax distinguishes itself from more established tax packages by helping clients obtain Individual Taxpayer Identification Numbers from the Internal Revenue Service and allowing them to file multiple years of tax returns that they have avoided filing earlier. The software also lets preparers toggle quickly between screens in English and Spanish.

Plante & Moran has gone south of the border, opening an office in Monterrey, Mexico.

This webcast will examine how to know when you’ve outgrown your accounting software and what to look for when you are ready to move up to the next level.

There might be a new, ready supply of seasoned CPAs for the busiest time of year. Staffing is still a problem for many firms, and it is particularly felt during the tax prep season when many accountants have to work extra hours because firms often aren’t able or can’t afford to hire additional full-time staff. The results of a recent Charles Schwab and Age Wave study, entitled ”Rethinking Retirement,” point to a possible solution. Surprisingly, 71 percent of the pre-retirees surveyed want to work in retirement. Even more fascinating is that 40 percent want to cycle back and forth between periods of work and leisure. In the write-up to the study, there is the observation that this is “a new style of work with which most employer policies are unaligned.” These numbers indicates there will be a ready supply of seasoned retired CPAs, which can supplement a firm during its busiest times, say February to April 15th, and maybe a month before tax return extensions are due. Firms benefit, as they only have to pay for these individuals when they are needed, they are employing experts at tax preparation, and those individuals are used to working during the pressured tax season. The retirees are happy because they are working on a limited basis, and, rather than working part-time, they have the desirable cycle of back and forth between periods of work and leisure. And with remote access, firms can tap into retired CPAs all across the country. Initially, firms will be using retirees from their firms, but I would expect that would extend quickly to other retired CPAs, and the AICPA and state CPA societies will help by publicizing best practices with regard to cycling back and forth. And like bike riding, which might have been difficult to learn but natural when mastered, this type of cycling will become another readily available staffing solution for firms.

This webcast will examine how to know when you’ve outgrown your accounting software and what to look for when you are ready to move up to the next level.

This webcast will examine how to know when you’ve outgrown your accounting software and what to look for when you are ready to move up to the next level.

Bookkeeping Express, a franchisor focused on providing outsourced bookkeeping services to small businesses, plans to expand nationally with 400 new territories.

This webcast will examine how to know when you’ve outgrown your accounting software and what to look for when you are ready to move up to the next level.

The National Association of Certified Valuation Analysts said that its Certified Valuation Analyst and Accredited Valuation Analyst designations have received certification from the National Organization for Competency Assurance.

Short, effective, to-the-point, and beneficial is how I viewed a recent e-mail request to participate in a survey from PKF Texas. The e-mail is intended for clients and prospects.