Marketing

IMGCAP(1)]Client retention is an essential ingredient of a solid marketing plan.

Accounting Today is soliciting submissions for its 2009 Technology Pacesetters, honoring value-added resellers that carry accounting software as a central part of their product line. Determining factors include: vendor awards, growth over the past year and participation on advisory boards and industry events.

Financial advisors and wealth managers are doing better with their business-building efforts by using marketing and social media, according to a new survey.

PDI Global has introduced a Social Media Starter Package to help more accounting firms incorporate social media into their marketing programs.

Regional CPA and business advisory firm Weaver and Tidwell has launched a Transaction Advisory Services practice, an arm providing due diligence and business valuations to private equity companies as well as companies in transition.

Accounting firm Anderson ZurMuehlen and software developer Forepoint have created a QuickBooks Conference Kit that allows CPA firms, QuickBooks ProAdvisors and others to host their own QuickBooks users conferences.

The knee-jerk reaction to the significant downturn in the economy isto cut, cut, cut - each and every expense line on your incomestatement.

Accounting firm Lyndon Group has created a privacy leadership services practice area tailored to servicing local small and midsized businesses.

Fox Coaching Associates has created HubStreet, a social networking site designed to bring together accountants, lawyers and bankers, and foster referrals.

WebCPA received a complaint from the Association for Accounting Marketing in response to a recent Inside Views column:

The knee-jerk reaction to the significant downturn in the economy is to cut, cut, cut - each and every expense line on your income statement.

IMGCAP(1)]Like the Obama administration, accounting firms may want to focus these days on building more infrastructure.

The Association for Accounting Marketing has moved its headquarters and replaced its management company in an effort to take the organization to the next level, executives said.

PDI Global has created an e-mail alert program that provides firms with news to send to their clients about tax and accounting changes.

Ever since social media began invading the business landscape, there’s been a conundrum over how to balance personal privacy and firm policy. How far is too far to protect the firm, its staff and clients’ interests?

A Firm 2.0 is one that utilizes Web 2.0 technology to create efficiency and improve productivity in all aspects of its operations.

Tennessee-based accounting firm KraftCPAs has created a new affiliate company that will specialize in health care consulting services as Congress prepares legislation to overhaul the health insurance industry.

New research into CPA firm management will be described in a series of monthly webinars from the Bay Street Group and Capstone Marketing.

How would you like to experience the same kind of explosive growth as Google, Wikipedia, Facebook or YouTube? Those are exceptional cases, but they are household names. And you could be too.

As a flood of rising technologies such as social networking sites, instant messaging and Second Life begin to get a stronger foothold in the CPA profession, firms should begin deploying them in business-centric areas of the firms such as marketing and recruiting.