Marketing

Clifton Gunderson has moved its headquarters from Peoria, Ill., to Milwaukee, making it the largest accounting firm to be based in Wisconsin, as new CEO Krista McMasters takes the reins.

Super-regional CPA and business advisory firm J.H. Cohn LLP posted annual revenues of $246.4 million, an 11 percent rise over the year-ago period.

Admit it - you're good at what you do. Clients trust your proven ability to help improve their businesses. Perhaps it's time to enlarge your vision of yourself from accountant to consultant.

Accounting firm Meyers Norris Penny has launched an upgraded Web site that takes advantage of new Web technologies.

In a year that is projected to record a high number of CPA firm mergers, a pair of managing partners told attendees at the AICPA Practitioners Symposium here that both parties should be prepared to navigate through changes in culture and processes that often complicate the consolidation process.

1. Between 2002 and mid 2008, CPA firms enjoyed one of the biggest booms in the profession’s history. Business was so good that most firms stopped proactive marketing because they couldn’t handle any more business.

CPA firm Dixon Hughes plans to integrate the practice of Presser, Lahnen & Edelman effective June 1, expanding the super-regional Southeast firm to the Jacksonville, Fla., area.

The U.S. Bankruptcy Court has given the go-ahead for Deloitte to acquire substantially all that remains of consulting firm BearingPoint’s North American public services practice for $350 million.

New York-Northeast super-regional CPA and business advisory firm J.H. Cohn has unveiled a new ad campaign with the tagline, "The Experience to Face the Unprecedented."The effort, which continues to use Major League Baseball manager Joe Torre as the firm's spokesman, will appear in outdoor, print and radio spots. Currently print ads are running in The Wall Street Journal and The New York Times. Radio spots are scheduled to begin in September.

New York CPA and consulting firm Marks Paneth & Shronhas merged with Montalto CPA, a Tarrytown, N.Y.-based practice, effectiveimmediately. Terms of the merger were not disclosed.

At least one Chicago-area CPA firm has won braggingrights after it received the highest rating possible on an independent peerreview of its financial statement audit and review services.

BDO International, a global network of independent accounting firms, said that its member firm in Hong Kong, BDO McCabe Lo Ltd., has merged with Shu Lun Pan Horwath Hong Kong CPA Ltd.

New Jersey-based accounting and consulting firm Wiss& Co. merged in New York City-based Freeman & Davis at the beginning ofthe month.

Accounting firm network Horwath International has changed its name to Crowe Horwath to emphasize its association with Crowe Chizek.

As part of its previously announced Power to Get More Done Initiative, which aims to help firms deal with the shaky economy by giving them money to hire extra staff and invest in their business, financial and tax software provider Intuit has announced the co-sponsors and judges for the effort.

Northeast super regional CPA and business advisory firm J.H. Cohn has unveiled a new ad campaign with the tagline, “The Experience to Face the Unprecedented.”

Financial planning and reporting services provider Adaptive Planning has become a charter member of NetSuite’s SuiteCloud developer network — a multi-tiered program for software developers to leverage their offerings with NetSuite’s online core business products.

If you ever meet Leisha John, check out her fingernails.

Don't cut that marketing budget -- or at least think twice before you get out the scalpel.

Accounting Today queried a selection of firms and asked marketing leaders for their single best strategy that raised their profile -- as well as their insight into accounting marketing trends. Thalia Zetlin "It was a niche-specific strategy with a particularly timely focus. The economy is on everyone's mind. We empathize with clients and we're taking action. Leveraging the firm's brainpower and sensitivity to current and anticipated client needs, the firm is producing guidance to help clients move through a difficult time. We zero-in on the business and personal issues in each sector. The media is picking up on our timely insights and, in this interactive world, one mention leads to many others, and we're seeing a tremendous surge in media exposure -- further distinguishing us in the marketplace."