Marketing

Publishing software provider Quark has introduced a new Web-to-print service for small businesses, including accounting practices.

Accounting Today is in the midst of compiling its annual lists of the Top 100 Firms and Regional Leaders.

A new report from the Bay Street Group research firm describes the key factors driving new opportunities for accounting firms in this difficult business environment.

You'll be seeing a few changes on Accounting Tomorrow in the coming months. We'll still have our own URL, www.accountingtomorrow.com, but we'll be amping up our blog to engage and promote reader discussion. We'll also be unveiling a new logo that will mesh better with Accounting Today's brand.

MICHIGAN

It looks like we are going to be ina tough economy for the foreseeable future. That doesn't mean that you have to be satisfied with mediocre profits. I want to share some things you can do to help improve your profit picture during the next 12 months.

The economic storm is battering companies nationwide, and small businesses are not immune to its fury.

The recession has taken its toll among the shop keepers on Main Street.

While the economic crisis continues, it's a constant challenge for small businesses just to weather the storm. Streamlining various aspects of company-wide operations is a priority that can be approached from various aspects.

Forensic accounting firm Hagen, Streiff, Newton & Oshiro, has added Guidance Software’s EnCase Portable and Field Intelligence Model software to its practice.

IMGCAP(1)]As businesses seek to turn information into knowledge, CPAs will assume more advisory roles by combining traditional services with consulting services.

A Web service that matches small businesses with accountants is expanding into nine new markets.

Rainmaking skills are almost as important as technical proficiency. The ability to bring in business is a key skill that many firms need. There are far fewer accounting professionals capable of doing this than one would think. So as new graduates enter the profession, it is absolutely critical to contemplate how to develop these "soft skills," in addition to other accounting skills.

CALIF. ADOPTS 150-HOUR RULE

Everybody knows that after you build a Web site, you must drive traffic to it in the form of clients, prospects and referral sources. Without traffic, nothing is possible. It

Loucks, Adamek, Ashegian & Co. has changed its name to Sousa & Weber and expanded its services.

IMGCAP(1)]In my travels around the country one of the objections I hear most often from managing partners about the effectiveness of marketing is, “How do I determine the return on investment on my marketing/sales expenditures?”

IMGCAP(1)]On a personal level, social media offers an easy-to-use platform to share information and connect with friends.

IMGCAP(1)]Do you really know what your clients think of your firm, staff and services? Would they consider putting their work up for review? Are you meeting all their needs?

IMGCAP(1)]Generally regarded as recession-proof, the accounting industry has been less affected than others by the recent economic turmoil hitting the U.S. economy.