Marketing

When it comes to social media, it's all about domination - at least it is for Andrew Rose of Naden/Lean in Timonium, Md.

It's all about blogging these days ... who's writing, what's being said, and what to do with the information.

IMGCAP(1)]The accounting field may appear at first to be almost the opposite of sales. After all, you’re not trying to get a hospital to buy the latest x-ray machine. But the truth is: If you’re in business, you’re in sales. That’s the only way you can sustain and grow your accounting practice.

Accounting firm Clayton & McKervey has opened a Chinese Web site to attract Chinese businesses expanding to the United States.

Freed Maxick & Battaglia has hired PR strategist and communications professional Emily Alexandria Burns as the firm’s e-marketing and communications specialist.

BizActions, a company that provides customized e-mail newsletters that CPAs can send to their clients, has introduced Dashboard 2.0, the latest version of its desktop application that displays organized, up-to-date information about clients’ newsletter readership.

ConvergenceCoaching has brought on Jack G. Lee III as a new partner in the CPA firm leadership and marketing coaching group.

Schutte & Hilgendorf has expanded its audit practice to include governmental auditing and accounting services.

Accounting Today has announced its first annual Growth & Profitability Summit, to be held Nov. 17-18 at the Wynn Las Vegas Hotel in Las Vegas.

IMGCAP(1)]Accountants are suddenly starting to show some interest in the phenomenon that is social media, much to the excitement of their marketing personnel. But there is still a lot of confusion about this new medium, and objections abound. Here are a few of the most common complaints and how to answer them.

CPA firm Karlins & Ramey has expanded its profit division, now renamed Texas Profit Advisors.

ARIZONA

Anchin, Block & Anchin has established a Cayman Islands practice to provide audit services to funds registered in the Cayman Islands.

BizActions, a provider of e-mail newsletters for CPAs, has introduced BizSurvey, a tool that allows users to create and deploy surveys and aggregate the results.

IMGCAP(1)]Like your finances, your firm’s marketing efforts should be reviewed on a regular basis to ensure that your short- and long-term plans are in order.

From implementing a vision to becoming a global brand to making a commitment to client service excellence, a quartet of chief executives revealed their respective firms’ best practices and strategies in a marquee session during the second day of the Winning Is Everything confab in Las Vegas.

Joe Theismann, the former all-pro quarterback for the Washington Redskins who led that team to a pair of Super Bowl appearances and one world championship, told roughly 300 attendees representing many of the leading CPA firms in the country that one of the best qualities of leadership is the ability to listen.

The concept of branding is still fairly new to the tax and accounting profession. And even though more firms are recognizing its importance, misconceptions about branding (what it is and what it does for a firm) cling like a sticky residue.

BizActions has introduced a Campaign Library aimed at helping accounting firms and other professional services firms with their marketing campaigns.

JHI, a global network of independent accounting, business advisory, and financial consultancy firms, is now being managed by CMA Association Management, as of Jan. 4.