Digital marketing

While ChatGPT was psyching itself up to face the CPA exam, accounting marketers have been focusing on the benefits and pitfalls of relying on AI to support content generation.

Smaller accounting firms have been enthusiastic in experimenting with ChatGPT but so far are hesitating to put it towards serious client work.

Over eight out of 10 firms are offering nontraditional services, according to a new study, and the most successful are posting an average annual growth rate of 29%.

The Association for Accounting Marketing presented a group of individuals and firms with its annual awards.

There are several ways that firms and their thought leaders can increase online visibility and off-page search engine results.

A recent study in the U.K. found that not many firms use social media, which makes them far less visible to potential clients.

Many professional service firms don't realize that many referrals come from people who aren't paying clients.

Practitioners weigh in on whether texting is a good idea, and their preferred ways to communicate.

Social media can be exceedingly frustrating for an accounting firm that’s trying to stay current and utilize a digital marketing strategy to build its brand, develop new business, and fuel growth.

Intuit Inc., the maker of TurboTax and QuickBooks software, agreed to buy privately held email marketing firm Mailchimp for $12 billion in cash and stock, uniting two providers of services for small businesses.

Accounting firms’ most common mistakes involve focusing on themselves, not their clients.

Infrastructure fantasies; trouble with the U.S.-Malta Treaty; the future of contactless prep; and other highlights from our favorite tax bloggers.

A new era calls for new approaches to client acquisition and client experience.

While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.

The Top 10 Firm is bolstering its tech services by acquiring DemandGen International Inc., a digital marketing strategy and technology services agency.

Practitioners share how they're changing the ways they reach out to clients and prospects.

Having a well-polished digital presence is now a must-have. Learn more about the changing face of referrals and why you might be inadvertently repelling them.

Here are seven best practices to boost your website’s efficiency and effectiveness.

Accounting firms should apply these valuable tools to thrive through the pandemic.

A clear set of guidelines is a must to protect your firm.