Digital marketing

Some simple steps firms can take right now to make a stronger first impression

The state's proposal to tax digital ads has sailed right past controversial to land in the realm of is this really happening?

Tax season is the time of year when every other tax professional is focusing on completing returns for their clients, leaving the marketing field open and ready for you to dominate.

Today’s complex and highly integrated business environment often requires multiple stakeholders to take part in decision-making.

Like the cloud in which many of its functions reside, marketing automation is a relatively fuzzy concept that can be confusing.

Marketing in the profession is undergoing a revolution, fundamentally changing how firms promote themselves and develop new business.

How your brand is shaped in the digital world is affected by online content.

As an accounting firm, you are only as good as people perceive you to be.

Before you decide to go it alone when it comes to your website maintenance, consider what that entails

LinkedIn added a new feature Tuesday for freelancers and small businesses to market services such as accounting and tax preparation.

No matter how small or niche-oriented your accounting practice is, a high-quality website is essential.

Accountants can promote their practices and create customized marketing videos, brochures and blog content.

The groups will allow members to develop ideas, get advice, collaborate, and share best practices.

Does your firm need a brand tune-up?

To garner a return on your firm’s content, it must be picked up by search engines, then viewed and acted on by readers.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Your firm’s website is a powerful lead generation tool. When used wisely, your site will attract new clients, and in turn boost your bottom line.

A Gen X CMO and a millenial manager from Rehmann discuss this new tool's impact on client service and marketing.

Are you using a flawed approach to market your accounting firm?