Social media

Panelists at a discussion hosted by the Accountants Club of America see social media, texting and cybersecurity among the major trends for the coming year.

The Internal Revenue Service has opened an Instagram account where it will share information on the latest tax topics, but probably not many selfies or kitten photos.

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

Twitter Inc. shares are sliding after one Wall Street bear rang the alarm on the firm’s spending, flagging “smoke and mirrors on the cost line.”

Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.

While successful tax professionals find themselves with a surplus of business from January to April, the months of May to December are way too light.

QuickBooks expert Hector Garcia explains how he uses video to boost his practice and better serve his clients.

Social media is a powerful business tool that accounting firms are often quick to dismiss as an extra.

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

Google makes its e-mail the most secure on the planet, LinkedIn aims to make business chat snappier, a new digital bank for small businesses, and other new technology developments for you and your clients.

In the accounting profession, the “product” isn’t always tangible.

Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue.

While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.

Every business owner knows that a social media strategy is necessary to remain relevant in today’s digital world. However, not everyone knows how to effectively use social media to listen to your clients and manage your firm’s reputation.

A photo of your shiny new car or your chic holiday cottage may lead the taxman to your door.

In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.

Google’s helping with hiring; Microsoft’s getting rid of passwords; and eight more developments that matter to your firm and your clients.

Thomson Reuters has introduced Checkpoint Marketing for Firms Emerging Tax and Regulation Alerts to allow accounting firms to keep clients informed about new and proposed tax legislation and regulatory changes.

The software now has several integration points with LinkedIn, and plans to expand to Europe.