Marketing

Katz, Sapper & Miller LLP has renamed its KSM Business Technology LLC practice as KSM Consulting LLC to reflect the practice’s growing array of business services.

One undeniable truth is that public relations and CPA firms make a good team. Unfortunately, PR doesn’t always get the credit it deserves and can largely go ignored by tax and accounting professionals. The general perception is that PR doesn’t benefit firms — at least in a measurable way (i.e., ROI). As such, it’s labeled as a “nice to have,â€� rather than a “need to have.â€�

IMGCAP(1)]Back in 1975 Paul Simon released his biggest-selling song to date: "50 Ways to Leave Your Lover." I am told his song became the anthem for many successful divorce attorneys as well.

Staying connected through professional groups and social networking sites is the best way for accounting and finance managers to enhance their professional visibility, according to a new survey of CFOs.

BatesCarter has launched a new firm brand and logo focused on the firm’s commitment to consistently exceed clients’ expectations

CCH Small Firm Services has introduced a service that can help CPAs and other accounting professionals save their business clients up to 30 percent on credit card processing costs.

IMGCAP(1)]Information security gurus and marketing professionals are often at odds with each other in the business realm.

Growth is important to CPAs and their firms because it provides additional capabilities, opportunities, revenue and profit. Growth can be organic or from mergers and acquisitions. Many firms are doing both, but growth requires planning, people and processes. Growth doesn't just happen because the partners in your firm decide they need to grow by 10 percent annually in order to maintain partner income. The focus of this article is on five strategies that will help your firm grow organically. They all require thinking, planning and execution, and accountability. The past two years have been challenging for all firms. The ability to grow will be even more important in the future than it has been in the past.

Not Mad Men

Have you set the privacy settings properly on your Facebook page yet? One of our colleagues recently had her son tagged in a photo regarding some fun he had while volunteering in South America. It wasn't

D. Scott Moore, director of marketing and business development at Dixon Hughes, was recently elected 2010-2011 president of the Association for Accounting Marketing.

YOUNG'S GEN X VIEWPOINT

IMGCAP(1)]Hiring a marketing agency for your firm doesn’t have to be overly complicated or expensive.

The American Institute of CPAs has published a free career development guide to help CPAs and other financial professionals obtain federal economic stimulus grants for training and certifications to increase their job prospects.

SourceMedia Inc. and MyPRGenie Inc. are proud to announce a partnership in which MyPRGenie will distribute its clients’ press releases to SourceMedia’s combined online audience of more than 1 million business-to-business decision-makers.

Accounting and consulting firm Condley and Company LLP’s Banking Services Group has debuted a new iPhone application and website.

IMGCAP(1)]How many times have you placed an ad, sent out direct mail pieces, or delivered a newsletter without receiving your desired response?

If there’s one thing I learned from attending the Association for Accounting Marketing Summit this year, it’s that marketers don’t have an easy job.

Every firm wants to get new business — it’s a no-brainer. But guess what? It’s a terrible goal, according to marketing strategist Alicia Olesinski of New Angle Marketing. Olesinski facilitated a session here at the Association for Accounting Marketing Summit on niche development and said that type of goal is way too broad.

Sometimes you just need advice from someone who has been there before. At the Association for Accounting Marketing Summit in Washington, D.C., those needing a primer heard from a team of experts what they should know when entering the field of accounting marketing.