Marketing

IMGCAP(1)]The mantra “it’s who you know” has always been at the heart of successful new business initiatives for accounting firms.

Accounting firm Wiss & Company LLP has formed a real estate consulting division, hiring Joseph Ottaiano as the director leading the new division.

IMGCAP(1)]Before 2007, James, the managing partner of a $2 million accounting firm, was happy.

IMGCAP(1)]The tax, accounting and consulting market has experienced seismic shifts in recent years.

New York-based CPA firm Friedman LLP has opened an office in Beijing, expanding the firm into China.

IMGCAP(1)]I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services.

If you ask 10 CPAs for their definition of business development, you may get 10 different responses.

IMGCAP(1)]Growing up on the Southwest side of Chicago in the 60s, the only artists I knew were guys with the names of Moo, The Chico and Little Big Jimmy. And the canvas they used for their works of art turned out to be a bus, the side of a building, garbage cans and garage doors.

Recently merged accounting, tax and business advisory firm EisnerAmper LLP has created its new Web site, www.eisneramper.com.

Financial advisors and wealth managers cited referrals from existing clients as the most successful way of gaining new clients, while the most popular marketing tactic was sponsoring or hosting events that allow for face-to-face networking.

IMGCAP(1)]When most accountants are asked, “What is branding?” they are quick to answer, “a logo.” And they are partially correct; a strong logo should be the foundation of your brand. But it’s so much more too.

Struggling with the whole social media thing? Don't know a tweet from a twit? Can't decide if your company should have a Facebook page? Trying to understand the value of LinkedIn? I know a guy who's figured it all out. His name is Bill. "I'm a social media god," he told me recently.

How relevant is the classic line from the 1939 movie The Wizard of Oz, "I don't think we're in Kansas anymore," in today's world of marketing and business development for accounting firms?

Marketing doesn't have to consume a great deal of your time, but putting in some upfront thought can save you many hours and the expense of campaigns that land in the "flop" pile.

Flashpoint Marketing, a marketing and lead generation firm serving the accounting profession, said its principal, Brian Swanson, has obtained certification by the Search Engine Marketing Professionals Organization in search engine marketing.

Just to preface this upcoming viewpoint, I in no way am endorsing or have been funded by a particular product vendor, but there comes a time when you can sit on the sidelines only so long without stating the obvious.

An overwhelming majority of small business owners plan to spend more money on their businesses in 2011, according to a new survey.

IMGCAP(1)]With the support of the unwritten writers prerogative, how relevant is the classic line from the 1939 movie The Wizard of Oz, “I don’t think we’re in Kansas anymore,” in today’s world of marketing and business development for accounting firms?

THE FUTURE OF ACCOUNTING MARKETING

CPA Dave Roberts finds it baffling that some accountants express reluctance—or even fear—about pursuing a niche practice.