Marketing

Sage North America announced new programs Monday to support business partners in preparing their businesses to deliver cloud-based services to their customers through a new educational curriculum, and the Sage Partner Marketing Platform.

Skoda Minotti has acquired Cleveland marketing firm Hilty Moore & Associates, Inc. along with the company’s visual marketing division, BrandEyeD.

Love was in the air at this year's Association for Accounting Marketing Summit in Chicago.

As if running a CPA firm didn't pose enough wrenching decisions for owners and managing partners on an almost daily basis, selecting a suitable framework for expansion has traditionally added to the litany of leadership headaches.

Sometimes I drive by a strip mall and I see it's under construction and getting a facelift. Off come the signs written in that 1960s-style cursive and on come new signs with updated colors and symbols that don't seem to mean anything but must be conveying a subliminal message, because those chain stores paid a designer a boatload of cash to create it.

Not all complex problems require a complex solution, and a more elaborate solution doesn't automatically make it a better one. Bigger and faster is simply bigger and faster; it's not better.

Sam Levy gave a lot of thought to the name of the accounting firm he launched late last year. He didn't like "Levy & Co.," and "Levy & Associates" was already taken. His choice eventually came down to "Levy Tax & Consulting" or "Levy Tax & Advisory Services," and he picked the former.

IMGCAP(1)]Legendary Rock & Roll Hall of Famer David Bowie released “Changes” in 1972. Decades later it became the unofficial song for many businesses kicking off a change campaign for their company. What do a business change campaign and the song “Changes” have in common?

The Association for Accounting Marketing has released a report documenting compensation trends across a number of marketing, business development and sales positions within the accounting industry.

BKD LLP has introduced a mobile app version of its Web site, HealthCareReformInsights.com, showcasing the accounting firm’s health care consulting practice for Android phone users.

IMGCAP(1)]It goes without saying that over the past 10 years, technology and social media have changed the way we do business.

Smolin Lupin’s accountants and consultants plan to host a free symposium for business owners next Thursday on how to avoid business problems.

Knowing and communicating the value of you and your firm to both existing and prospective clients can often be the critical elements that help not only strengthen client relationships and win new business, but differentiate your practice from the competition.

IMGCAP(1)]There are certain topics that when brought up in conversations will usually elicit strong opinions supporting one side or the other.

IMGCAP(1)]What is your brand? It’s your service, client satisfaction, your niche expertise, your community involvement; it’s everything your firm does.

Accounting firm Councilor Buchanan & Mitchell has launched a new brand this month in conjunction with the firm’s 90th anniversary.

Meyers Norris Penny, one of Canada’s largest chartered accounting and business consulting firms, has changed its name to its often referred to acronym of MNP and unveiled a new accompanying logo.

The world is shrinking—and the surge of international business is a contributing factor.