Marketing

This the second rebranding for the Top 100 Firm, which focuses on food and agriculture clients, since it was formed by a merger in 2014.

The cloud hosting provider added a new CTO and VP of strategy, while EZLease launched a free option, Payoneer is offering Form 1042 support; and other news and updates from the accounting technology world.

Good points to the IRS; avoiding partnership; sharpen your marketing; and other highlights from our favorite tax bloggers.

Many professional service firms don't realize that many referrals come from people who aren't paying clients.

Taxes versus budgets; meaning of gross taxable income; new blog in town; and other highlights from our favorite tax bloggers.

The AI-based accounts receivable software developer announced it has changed its name to Aiwyn.

The provider of cloud-based audit and accounting software has revised its global brand to reflect changes within the industry.

The Association for Accounting Marketing announced Allison Schlegelmilch, director of marketing at RKL LLP, as the winner of its top individual award.

The Top 5 Firm is acquiring a Harrisburg, Pennsylvania-based marketing firm.

Does M&A make sense for your firm? Before you say yes, consider this: They come with significant risks.

The Association for Accounting Marketing honored three professionals for their contributions to industry marketing and business.

A new survey of accounting marketers offers some revealing findings.

The two Top 100 Firms unveiled the name Wednesday for their combined firm, Forvis, which stands for 'forward vision.'

IRS site not as popular; marketing’s place in talent acquisition; new blog; and other highlights from our favorite tax bloggers.

Energy-policy mess; time is not on your side; cybersecurity planning; and other highlights from our favorite tax bloggers.

Practitioners weigh in on whether texting is a good idea, and their preferred ways to communicate.

It is more important than ever for accounting and financial service firms to be visible where prospects are looking for insight and help.

Accountants need to focus on how they stand out from the crowd of wealth advisors.

The rebranding comes along with a number of enhancements to the company's platform.

The champion golfer was quoted making comments about the PGA Tour, a rival golf league sponsored by Saudi Arabia, and slain journalist Jamal Khashoggi.