Marketing

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

Your firm’s website is a powerful lead generation tool. When used wisely, your site will attract new clients, and in turn boost your bottom line.

A Gen X CMO and a millenial manager from Rehmann discuss this new tool's impact on client service and marketing.

The Lexington, Kentucky firm will sponsor the contending horse in all three races of the Triple Crown.

Are you using a flawed approach to market your accounting firm?

One of the easiest ways to create a strong brand image is often treated as an afterthought or it’s overlooked entirely.

When it comes to promoting new services, firms want to start by being subtle.

Only after you have empirical validation that something new could work should you make major changes at your firm.

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

Word of mouth was once an accounting firm’s primary means of gaining new clients, but these days, your prospective customers likely rely on search engines.

Accountants need a strategy to make them stand out from their competitors.

Ten key attributes separate them from the pack.

Don't be a one-trick pony.

Each and every day, small businesses compete directly against large firms and succeed.

The concept of outsourcing functional aspects of your business to organizations that can perform these services more effectively is not new.

Too often professional services firms put time and money into a marketing plan and then fail to follow up on their efforts.

Improve the odds of successfully starting up a new accounting practice from scratch and avoid the school of hard knocks.

Is your firm agile enough for today’s super competitive environment?

Most accounting firms in this day and age have a website. The problem is that most websites are not created equal.