Marketing

Taking over the helm of Deloitte Touche Tohmatsu today, chief executive James Quigley and a new leadership team announced their plans to become the largest professional services network within the next two years.Quigley plans to bring a new focus on the Deloitte brand, as well as to build a stronger commitment to the firm’s people. He also wants to strengthen the connection between Deloitte member firms across regions, increase the number of professionals in key markets in Europe and Asia, and showcase the firms’ consulting capabilities as a market differentiator.

H&R Block Inc. announced that its new bank opened more than 2 million prepaid card bank accounts by the end of the 2007 tax season, doubling the company’s original projection.

Intuit Inc. has introduced a new trial balance utility for Lacerte tax software users, as well as announcing that it will host a series of one-day symposiums in June, providing training on topics such as how to use Intuit solutions more efficiently and how to successfully market a practice.

The Public Company Accounting Oversight Board has named Mary Moore Hamrick as director of its newly established Office of External Relations.The public affairs and government relations offices will now be combined under the single communications department. To head those offices, the board also announced that two new deputy directors have joined the board. Colleen Brennan will head up public affairs activities, while Kent Bonham will oversee government relations.

CCH, a Wolters Kluwer business, announced that its 2007 User Conference for tax and accounting professionals will be held Nov. 4-7 at the Gaylord Texan Resort & Convention Center.

The Association for Accounting Marketing has released its 2006 Accounting Marketing/Sales Responsibility and Compensation Survey Results. The survey was very comprehensive, and shows an interesting snapshot of where many firms are with regard to marketing.

A veteran business reporter once advised me that if I really wanted to gauge the culture and future of a company I was writing on, check out their customer service department.

"Boomers have both unrivaled influence and rich networks of peer advisors,” says Dr. Leslie Gaines-Ross, chief reputation strategist at Weber Shandwick, one of the world’s leading public relations firms.

While the percentage of employers offering health benefit has fallen over the past five years, employers, individuals and government must share responsibility for providing heath and retirement benefits while allowing companies to remain competitive in the global marketplace, according to a study from the Government Accountability Office. In the report, the GAO examined the practices that employers are using to control the costs of benefits including * the current and emerging practices employers are using to control the costs of health care benefits; * The current and emerging practices employers are using to control the costs of retirement benefits and; * Employers' workforce restructuring changes. According to the auditor general, the share of employers offering health benefits dipped due in part to an 8 percent plunge in the small business sector offering benefits. Meanwhile, despite active participation in define- benefit plans falling from 29 million in 1985 to 21 million in 2003 as employers terminated existing plans or froze benefits for active employees, active participation in defined-contribution plans rose from 33 million in 1985 to 52 million in 2003, as employers increased their offerings of these plans. The GAO said that like health and benefits coverage for active workers, an increasing share of retiree health benefits costs is being shifted to retirees, and many employers have terminated benefits for future retirees. The study pointed out that the challenges workers face in assuming greater cost, risk, and control of their health and retirement benefits make it more difficult for low-wage earners to afford health care coverage and save for retirement -- trends the investigative arm of Congress said would continue.

Accounting firms are getting more creative and innovative, and many see the value in receiving independent recognition for their efforts and publicizing that fact. The innovations help improve the firm’s bottom line, and the recognition and publicity aids in attracting and retaining top talent. It also substantially enhances the firm’s brand, as existing and prospective clients see increased value in being associated with an innovative firm.

Solutions to your problems are everywhere. Just look at all the products, services and companies that proudly proclaim their status as solutions.

A real estate investor from Brooklyn, N.Y., had the requisite skillz to win the $25,000 TaxRap contest sponsored by TurboTax.In a statement, the company said that the submission from Christian Pulfer, 28, stood out as one of the most individual and creative entries. Pulfer’s entry, “It’s Just a Breeze…G,” was selected by guest judge Vanilla Ice from more than 370 homemade rap videos.

Carbis Walker LLP, a firm specializing in public accounting and consulting, is offering manufacturers and distributors the opportunity to participate in a national benchmarking survey through a partnership with McGladrey & Pullen LLP.

Jayne V. Bates is in the home stretch of her one-year term as president of the Association for Accounting Marketing, which will end in July. Bates has served on the association’s board of directors since January 2001.Herself a CPA, Bates is currently the director of marketing for Carter, Belcourt & Atkinson PA CPAs, a firm based in Lakeland and Tampa, Fla. She has been with CBA for nearly 20 years, spending her first eight years with the firm as a professional staff accountant and serving in a marketing capacity during the rest of her tenure.

When Matt Camden, chief information officer at UHY Advisors in Chicago, faced an audit server outage in one of his New England offices over a February weekend, he was able to restore his data in a period of 11 hours."Two of our disks failed, which is a terrible thing to happen," Camden recalled. "All we had to do is put new server hardware in place, which is our responsibility, then we got the data back up, loaded it, and it worked like a charm." He credited his online data protection company, EVault, for the rapid restoration process.

In an annual ritual, many small businesses rush out after tax season to take their accountant's advice on the tax benefits of incorporation, and business software and services company Intuit has relaunched its online incorporation and document-filing services site to coincide with the rush.

Many board members and senior executives are still in the dark about the overall health of their organizations because they lack high-quality non-financial information.

As part of a new branding strategy, Thomson Tax & Accounting, said that it will formally adopt Thomson Tax & Accounting as its public name and use the Thomson Corp. starburst imprint as its primary logo.

The May cover story for Practical Accountant focuses on how a number of firms are using formalized testing to determinate if a potential hire is right for a job. It also explores how testing is extending to other aspects of firms’ operations.

IFACnet, a search engine developed by the International Federation of Accountants and its members, has expanded its resources to address the needs of small and midsized accounting practices.