Digital marketing

Accounting firms are spending more of their marketing dollars on sponsorships than on advertising, despite getting negative returns from sponsorships, according to a new study.

How firms are spending their budgets is shifting, according to the 2017 Hinge/Association for Accounting Marketing survey. AAM executive director Lauren Clemmer draws valuable lessons from the poll results.

Marketing an accounting firm to prospective clients can be a challenge.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

At the 2017 AAM Summit, experts made it clear that new ways of developing business will be critical for today's accounting firms.

Professional services companies such as CPA firms are unique animals when it comes to marketing.

In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.

Most firms face a never-ending challenge finding and acquiring new clients. According to a recent study, over 70 percent of firms make business development a major priority. Here are five basic mistakes that undermine many firms’ ability to attract new business.

Thomson Reuters has introduced Checkpoint Marketing for Firms Emerging Tax and Regulation Alerts to allow accounting firms to keep clients informed about new and proposed tax legislation and regulatory changes.

I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.

Preparers are divided on the value of promoting themselves during their busiest time.

It’s busy season again: a time when you can barely breathe as you hurry to complete returns for clients who often wait until the very last minute to submit tax preparation documents.

There have never been more ways to promote your firm – but that range of options can end up being a little overwhelming. BeachFleischman marketing director Eric Majchrzak, a pioneer in the field, offers valuable guidance in this podcast, with a particular focus on the role of social media.

Feeling overwhelmed by the many options available today for raising the profile of your firm? Here are some more.

The Atlanta-based Top 100 Firm has chosen a new name based on root words for "head" and "heart."

When it comes to choosing an accountant, a client wants reassurance that they’re dealing with a professional who can confidently look after their books and finances.

Building a strong brand helps you stand out in the marketplace and draw new clients.

Accountants who want to grow revenue by adding new services should look to the cookie for a few lessons, according to Katie Tolin, a member of the Association for Accounting Marketing’s Hall of Fame and founder of CPA Growth Guides.

If your site isn't producing prospective clients for your accounting firm, then it’s not living up to its potential.