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‘De-commoditize’ yourself by filling the role technology can’t play.
October 23
L&H CPAs and Advisors -
The system uses artificial intelligence and predictive analytics to deliver the latest tax news and insights to affected clients.
October 23 -
Boxstorm Ultimate now supports Shopify and Shippo, and Zoho Books offers VAT filing and simplified MTD compliance
October 19 -
Identify the windows of opportunity within each purchasing cycle.
October 17
StevenVonLoren Marketing Strategists -
How much do you really know about clients' satisfaction with your firm and its services?
September 28
Build Your Firm -
Treat all your clients with the same respect.
September 27
Withum -
StevenVonLoren Marketing Strategists -
When was the last time you called a client just to find out what's new or different?
September 20
Build Your Firm -
Your clients will never be satisfied, and that’s a good thing.
September 18
L&H CPAs and Advisors -
Understanding how people make their choices can be a powerful tool for accountants, and ADP vice president and chief economist Jordan Birnbaum shares how.
September 17 -
Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.
September 6
Build Your Firm -
Since professional services are intangible, the prospect is most likely probing for assurance to offset their natural skepticism.
August 22
Build Your Firm -
While successful tax professionals find themselves with a surplus of business from January to April, the months of May to December are way too light.
August 15
E-file.com -
From a CPA’s perspective, the thing your clients value most is not a spreadsheet, financial statement or tax return; it’s the clarity you give them that helps them make better financial decisions.
August 10
L&H CPAs and Advisors -
When choosing a mid-market CPA firm, many clients pay more attention to the ability to “connect” with the client service partner and staff than to the quality of the work performed.
August 10
Esposito CEO2CEO, LLC -
Being available is essential for maintaining and strengthening relationships with clients…and everyone else you interact with professionally.
July 9
Withum -
Marketing success, or success in any endeavor, does not just appear. It needs deliberate planning and execution.
June 25
Withum -
One thing I am good at is leveraging something I did.
June 18
Withum -
Art Kuesel on how opening up with clients and other professionals can bolster a professional relationship.
June 18
Kuesel Consulting




