Business development

The pro skateboarder has defined his career by taking risks, and he championed a similar business strategy during his keynote address at the AICPA Engage conference in Las Vegas.

There are lots of potential missteps that can trip you up along the road to making your firm more visible to the right prospects.

The Association for Accounting Marketing presented awards in categories such as advertising, branding, business development and PR campaigns.

If a firm doesn’t effectively address obstacles, it will not be able to grow at a satisfactory rate.

What is the right stuff to become a partner?

This perspective has been written for CEOs at CPA firms doing $50 million to $100 million in annual revenue with quality profits per partner who want to make their firms bigger, better, stronger and more profitable.

How can marketing teams ensure their firms’ websites effectively generate leads and provide useful information for clients?

When it comes to the extremely important business of selling professional services, why do we often choose to shun goal setting?

The accounting profession is undergoing seismic changes. How can a firm thrive in such an uncertain environment?

There are things more powerful than relationships when it comes to driving referrals.

Price is a one-dimensional sales pitch. Your firm is either the lowest priced or you’re not.

Mail or forward information to clients to let them know they are on your mind.

Today, at many smaller firms, client service partners generate, on average, about 1,500 to 1,600 billable hours per annum.

Brand research can help you determine where you’re creating value and what’s most important to potential clients.

A recent study from the job site Indeed found that “business analyst” was the most in-demand financial profession among small business hirers, followed by “business development manager” and “data analyst,” but “accountant” didn’t even make it to the top 10 list.

To be successful, a professional services firm needs to go where the money is.

In the accounting profession, the “product” isn’t always tangible.

Partners need to grow individually because that is what will propel the firm’s further growth.

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy.

Every business owner knows that a social media strategy is necessary to remain relevant in today’s digital world. However, not everyone knows how to effectively use social media to listen to your clients and manage your firm’s reputation.