Business development

With things changing so fast in the accounting world, many CPAs feel it’s difficult just trying to keep up.

In the current environment, the ability of any accounting firm to continue and lead in the market lies in the ability to be creative and innovative.

Let’s face it. All plans, to a certain extent, are based on assumptions.

Without having a defined plan in place—the steps you need to go to get from Point A to Point B—all you have is a dream.

If you have kicked around the idea of starting your own accounting practice and think you are ready, then this article is for you.

Don’t be afraid to try new things.

All of your employees can boost your bottom line, says Angie Grissom of the Rainmaker Companies -- they just need to know how.

Traditional approaches to marketing and lead generation are becoming less and less effective for accountants. Build trust first.

Never pass up an opportunity to build your practice.

There isn’t a firm in existence that doesn’t depend on constant growth to be successful and to generate enough profit to pay its staff and partners well.

The new marketing and advertising campaign uses the slogan, “Success Is Personal.”

Recently, I’ve received some calls from partners seeking some guidance about growing their practices.

In a smaller firm, should the owner of the firm be the "rainmaker?"

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

Many firm owners are not too ambitious and do not want to grow.

These 12 steps should help firms capture more 'diamonds.'

It can be difficult for accountants to develop a consultative approach to serving their clients, and Rainmaker Companies’ Angie Grissom offers useful advice on how to open up the opportunities.

Behavioral retargeting may help increase conversions among potential clients.

Identify the windows of opportunity within each purchasing cycle.

Creating your perfect competitor makes you a better, more focused firm.