Accounting firm services

Ed Mendlowitz shares why he became an 'expert generalist.'

A group of CPAs is stepping up its efforts to force the American Institute of CPAs to change its decision about opening the Accredited in Business Valuation credential to non-CPAs.

Running a corporation or LLC is different than running a sole proprietorship — and your client’s legal obligations don’t end after filing the formation paperwork.

CPAs often talk about becoming strategic partners to help drive business decisions, and food safety is a real-world problem with a real-world impact.

Ernst & Young is acquiring Riverview Law, a London-based provider of legal services, expanding the Big Four accounting firm’s global presence in the legal profession.

Accountants have the opportunity to enter a burgeoning market where they can access a new realm of clients in dire need of help.

The future of accounting firms lies in more advisory services.

Experts demystify the very young and evolving industry, and share advice on how to work with potential clients in the business.

Successful firms were more likely to be satisfied with their marketing strategies and follow a written strategic plan than low-performing firms.

The Tax Cuts and Jobs Act offers accounting firms an opportunity to go beyond their traditional compliance services.

Changes in deadlines, workflow, technology and more are re-arranging the profession's schedule.

Reverse-engineering your sales approach by looking at things from the eyes of the prospect can boost your effectiveness.

The accountancy profession, and the role of audit, have responded to an increasing pace of change in our society, economy and capital markets.

How many times does your target audience need to be exposed to a message before it triggers a response?

Wise advice for those just entering the profession, from Berkowitz Pollack Brant's Richard Berkowitz.

10 things recent accounting grads should know.

Consultant Kacee Johnson – who recently joined CPA.com as a strategic advisor – explains how firms can boost their practices with “blue ocean” thinking.

When you start marketing your firm using a variety of marketing tactics at once, you will soon realize that all leads are not to be treated equally.