Client acquisition

All of your employees can boost your bottom line, says Angie Grissom of the Rainmaker Companies -- they just need to know how.

After all, you’re not selling soap. Or are you?

Traditional approaches to marketing and lead generation are becoming less and less effective for accountants. Build trust first.

Communicate and carry yourself in a manner that boosts perception with clients and stakeholders.

The Top 100 Firm’s July combination with Texas’ GBH CPAs brought 21 new clients.

Recently, I’ve received some calls from partners seeking some guidance about growing their practices.

In a smaller firm, should the owner of the firm be the "rainmaker?"

Times are changing and a tried-and-true business development strategy no longer has the pulling power it once did.

These 12 steps should help firms capture more 'diamonds.'

Behavioral retargeting may help increase conversions among potential clients.

Identify the windows of opportunity within each purchasing cycle.

Creating your perfect competitor makes you a better, more focused firm.

Developing new business is tough enough for professional services firms, but when those services happen to be accounting, things can get even tougher.

Boomer Consulting has joined forces with the Business Learning Institute, a strategic learning partner and talent management consultancy, to develop the Anticipatory Accelerator, a two-day workshop to help accounting firms identify client opportunities.

Take back your reputation.

Many colleagues I talk to have as many or even more ideas than my partners and I had, but they are afraid of not succeeding with them, so they do not try.

While you will never find these commandments on two stone tablets, they should provide you with direction as you seek to develop your practice.