Client acquisition

All partners and partner candidates in small and midsized CPA firms are very aware they need to originate new business each and every year.

It is imperative that your content for your accounting firm’s website be engaging and relevant to your readers.

With tax season over, practitioners can start sprucing up their web site to help draw in next season's clients.

Setting up your firm to focus on serving the accounting needs of a specific industry, or special service, is a powerful way to set your accounting practice apart from the rest.

You must understand what your business wants to be and where it wants to go in order to market it effectively.

The old banker breakfasts and lawyer lunches won't drive the growth accounting firms need, according to top consultant Gale Crosley -- it requires coordinated teams who are thinking much more strategically about the process.

Predicting the future is hard -- but guiding clients through it shouldn't be.

A Gen X CMO and a millenial manager from Rehmann discuss this new tool's impact on client service and marketing.

If you want to grow your practice, you can no longer rely on what you have been doing, but what you will be doing for your clients.

What makes these ultra-high performers different from the rest of the profession?

Are you using a flawed approach to market your accounting firm?

There is a revolution underway in major accounting firms, at least for the ones who take up the challenge to meet the shifts occurring beneath their feet.

When it comes to promoting new services, firms want to start by being subtle.

If you’re like most people, once your firm’s website was in place, you went about your business without giving it another thought outside of telling prospective clients to “check out our site.”

Revenue segmentation is a powerful tool for accounting firms.

Tax reform and other issues have created a flood of unwelcome prospects.

Accountants need a strategy to make them stand out from their competitors.

Follow these four steps for getting the most out of firm-hosted happenings.

Each and every day, small businesses compete directly against large firms and succeed.

This simple checklist will reward you throughout the year.