Hugh Duffy

Don't be a one-trick pony.

The best exit plan is to make your firm more attractive to prospective buyers.

Each and every day, small businesses compete directly against large firms and succeed.

The concept of outsourcing functional aspects of your business to organizations that can perform these services more effectively is not new.

No matter the size of the firm, there are going to be some tough decisions to make along the way.

Improve the odds of successfully starting up a new accounting practice from scratch and avoid the school of hard knocks.

Most accounting firms in this day and age have a website. The problem is that most websites are not created equal.

If you have kicked around the idea of starting your own accounting practice and think you are ready, then this article is for you.

Traditional approaches to marketing and lead generation are becoming less and less effective for accountants. Build trust first.

Most professional service firms spend very little to mitigate attrition and improve loyalty.

In a smaller firm, should the owner of the firm be the "rainmaker?"

These 12 steps should help firms capture more 'diamonds.'

Behavioral retargeting may help increase conversions among potential clients.

If you thought YouTube only featured videos of cute babies and stupid pet tricks, think again.

How much do you really know about clients' satisfaction with your firm and its services?

When was the last time you called a client just to find out what's new or different?

While you will never find these commandments on two stone tablets, they should provide you with direction as you seek to develop your practice.

Periodically, every farmer will go around and pluck the low-hanging fruit so that it doesn't spoil. Well, the same principle applies to effective professional service marketers.

These days, the cost of securing an accounting degree is rather exorbitant. Well over $100,000 at most private colleges. And lots of hard work to boot.

Since professional services are intangible, the prospect is most likely probing for assurance to offset their natural skepticism.