As a follow-up to last week’s column on determining what to charge, this column will explain a way to determine your hourly rate should you decide to bill using that method.

Almost every job has a value to the client. Try to uncover this and price the job, considering that value.

Most three-year people with a Big Four firm are disgusted with public accounting because of the way they have been treated with overly long hours, repetitive work on large clients in esoteric areas, narrow industry exposure, and being pigeon-holed in a single technical area.

Small firm accountants do it all, not just the wide variety of services.

Many people like the long Memorial Day weekend, especially as the days get warmer and longer, but please do not lose sight of the purpose of this day.

There are two types of accountants—those who do their work with blinders and those with wide-open eyes. Both can do competent jobs for their clients, but the ones with the wide-open eyes grow and can do far better work for their clients.

This program will be a wild ride on everything you need to consider.

I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.

I write a lot about a lot of things. On technical topics I never get negative feedback—unless I wrote something wrong, which fortunately has been very rare, and then it is a gentle nudge that perhaps I overlooked or misread something.

Many firms fire staff after tax season. The reason being that they feel they needed to get through tax season and those who are not good are let go as soon as practical. I did it differently.