How firms are spending their budgets is shifting, according to the 2017 Hinge/Association for Accounting Marketing survey. AAM executive director Lauren Clemmer draws valuable lessons from the poll results.
With so many firms undergoing mergers and acquisitions as part of their overall growth strategy, knowing how to handle these brand transitions smoothly is a critical component of a firm’s long-term viability.
I write a lot about a lot of things. On technical topics I never get negative feedback—unless I wrote something wrong, which fortunately has been very rare, and then it is a gentle nudge that perhaps I overlooked or misread something.