There are two types of accountants—those who do their work with blinders and those with wide-open eyes. Both can do competent jobs for their clients, but the ones with the wide-open eyes grow and can do far better work for their clients.
I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.
As they grow more sophisticated, nonprofit organizations of all kinds are looking for more from their accounting tools – and from their advisors. This report looks at trends in both areas, and how accountants can serve their clients better.