I think branding is very important. Everyone and every business has a brand. Inattention to branding creates a brand that might not be what you would like, but nevertheless you will have a brand. Branding needs deliberate attention.
The organization behind the Academy Awards is weighing its next move after a partner at accounting firm PricewaterhouseCoopers handed out the wrong envelope for best picture, triggering the most spectacular blunder ever on Hollywood’s biggest night.