Mary Ellen Biery
Senior writer and content specialistMary Ellen Biery is a senior writer and content specialist at
Mary Ellen Biery is a senior writer and content specialist at
Industry-leading firms rely heavily on tech to grow their businesses. Here's how accounting professionals can follow their lead.
It is significantly more expensive to attract a new client to an accounting firm than to invest in client retention.
Accountants may be extremely comfortable offering expertise on tax-related savings or advice on expense and cash management, but they may be less accustomed to steering clients to take specific steps to grow revenue.
Survey data has shown that many firms derive very little revenue from value-added, consultative services.
Business clients are likely to require accounting services that are all or mostly digital.
Everywhere these days, news headlines scream that automation stands to eliminate many of the traditional jobs in the U.S.
Every time Tom Hood, who is executive director and CEO of the Maryland Association of CPAs, gives a speech (and he gives a lot of speeches), he asks his audiences of accountants about the top challenges they face.
Once a client sees how your strategic or business advice will help them make money, they are more willing to part with their hard-earned dollars for a new engagement.
Ask your business clients how they know whether their business is successful, and many of them are likely to answer, “I check my bank balance.”
Many accountants could make a full-time job out of simply trying to understand the various types of technology that can make their personal lives easier and their practices more profitable and secure.