Lee Frederiksen
Managing partnerLee Frederiksen, PhD, is managing partner of
Lee Frederiksen, PhD, is managing partner of
Even if your firm has an M&A plan in place as part of its growth strategy, you’ll also want to achieve at least some of your growth through sales.
While retailers and consumer-oriented commercial businesses embraced online marketing years ago, accounting practices have been slow to adopt digital marketing strategies.
In today’s digital world, you can’t make an impact — or remain relevant — if your audience can’t find you.
While one marketer is good, two or more working toward a common goal is even better.
The world of accounting can be a harsh environment. How do you stand out in a crowded field?
Researching new business prospects before picking up the phone or sending an email will help you determine whether they are a good fit for your accounting firm’s services.
These unconventional times call for concentrating on one or two areas of specialization, and exploiting those to the max.
Here are seven best practices to boost your website’s efficiency and effectiveness.
As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.
The changing times and an economy in constant flux are causing clients to shift expectations for their accounting firms.