While most firms understand the need for social media as part of their overall marketing strategy, they are often lost when it comes to understanding how to measure its success.
Every business owner knows that a social media strategy is necessary to remain relevant in today’s digital world. However, not everyone knows how to effectively use social media to listen to your clients and manage your firm’s reputation.
In today’s digitally driven world, properly utilizing social media is necessary for companies who want to remain relevant and competitive—and that includes accounting firms.