TRUECLOUD
Scottsdale, Ariz.
Chief executive: David Rice
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Year founded: 2008
No. of offices: 1
No. of employees: 8
2008 revenue: $1 million (est.)
Products: NetSuite, Telesphere
The future of business lies in the clouds.
That is according to David Rice, chief executive officer of TrueCloud, a reseller of NetSuite and Telesphere phone systems that specializes in cloud computing.
What is cloud computing? Simply put, it means that a company can access everything it needs to run the business through a Web browser such as Firefox or Safari, with all the applications residing somewhere out in the "cloud" of off-site servers.
According to Rice, what makes TrueCloud unique is that it isn't simply a NetSuite reseller, but is an integrator of cloud-based solutions for small-to-emerging midsized businesses. "In a tough economy, we have seen our clients obtain as much as a 40 percent reduction in the cost to run their IT department. The implementation of products and services like NetSuite takes as little as six weeks, and we think these are phenomenal stories," said Rice.
Rice, who served as chief information officer for a computer reseller prior to co-founding TrueCloud with partner Mark Wenig in 2008, said that he began the company because he was looking into ways to leverage the skills he obtained working on the enterprise side, and it was clear that Web- or cloud-based solutions had emerged on the radar screen. The company was named TrueCloud to reflect its mission of driving services to the "cloud."
The Web-based provider of ERP solutions currently serves about 20 clients primarily in professional services, retail/distribution and technology.
When meeting with a potential client, TrueCloud will typically perform an information technology assessment of the company, help them develop a blueprint for a seamless migration to the cloud, and serve as an ongoing service provider.
Looking ahead, Rice wants to bolster TrueCloud's current offerings by year-end by partnering with platform and infrastructure providers.
Said Rice, "The reality is that this is a big transition period [in business]. ... We are headed to a point where IT is a big utility, almost like cable television."
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